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Drop in fiction viewership pulls Zee TV below Colors

MUMBAI: Zee TV slipped from its No. 2 position with a loss of 35 million GVM (gross television viewership in millions) due to a drop in the viewership of its fiction and of its flagship ‘Dance India Dance Lil’ Masters’ in the week ended 5 April.

The channel recorded 426 million GVMs, down from 461 million in the previous week, to attain the third spot on the chart, while Colors took over the second spot with 454 million despite no change in viewership, as per TAM data for the Hindi-speaking markets (sourced from subscribers).

Most of Zee TV’s fiction properties witnessed a drop in viewership. ‘Ek Mutthi Aasmaan’ dropped to 2.9 million from 3.3 million, ‘Sapne Suhane Ladakpan Kay’ fell to 5.0 million from 5.8 million and ‘Doli Armaano Ki’ dropped to 3.2 million from 3.6 million. ‘Jodha Akbar’ maintained its slot leadership position in the 8 pm band despite a fall of 8.9 million from 9.4 million. Its popular properties ‘Pavitra Rishta’, ‘Qubool Hai’ and ‘Aur Pyaar Ho Gaya’ also saw a fall in viewership, recording 4 million (4.2), 4.4 million (4.9) and 4.2 million (4.7) respectively.

Among its non-fiction shows, ‘Dance India Dance Lil’ Masters 3’ saw a drop in viewership to 4.3 million from 4.9 million the previous week.

wk14 TAM

 Sony Entertainment Television (SET), which added 49 million GVMs from the premiere of ‘Krrish 3’ last week to touch 362 million GVMs, lost 50 million GVMs this week on the back of its fiction and non-fiction shows to record 312 million GVMs.

Star Plus, Life OK and Sab turned out to be this week’s gainers, with Star Plus maintained its lead. The market leader touched the 700 million mark once again to record 702 million GVMs, up from 687 million in the trailing week.

Life OK kept its No. 4 spot with 385 million GVMs, while Sab was at No. 6 with 299 GVMs gaining in viewership due to its fiction programming.

Hindi GEC category

The Hindi GEC category witnessed total GVMs of 2808 million, compared to 2,831 million it had attained in the week-ago period. The last four weeks’ average of the category stands at 2,863 million GVMs.

top10_week14

Top 10 fiction shows

Star Plus once again had seven of its fiction properties (‘Diya Aur Baati Hum’, ‘Saathiya Saath Nibhana’, ‘Yeh Rishta’, ‘Veera’, ‘Mahabharata’, ‘Pyar Ka Dard Hai’ and ‘Yeh Hai Mohabbatein’), Zee TV had only one show ‘Jodha Akbar’ at No. 2 this week and Sab had ‘Tarak Mehta Ka Ooltah Chashmah’. While Zee TV’s ‘Sapne Suhane’ slipped from the top 10 list this week, its place was occupied by Colors’ ‘Sasural Simar Ka’.

No fiction show from SET and Life OK found a place in the top 10 list this week.

Top non-fiction/ weekend shows

Colors’ non-fiction show ‘Comedy Nights with Kapil’ continued its reign at the top with a viewership of 9.7 million, followed by ‘Khatron ke Khiladi’ with 7.1 million. SET’s ‘CID’ was at the third spot with 5.4 million, while Zee TV’s flagship show ‘Dance India Dance Lil’ Masters 3’ witnessed a drop in viewership to 4.3 million. Star Plus’ ‘Satyamev Jayate’ was at No. 5 with 3.9 million.

Time spent per viewer

Star Plus’ TSV increased to 168 minutes from 165 minutes, while Zee TV’s dropped further to 112 minutes from 122 minutes. Colors too witnessed a drop to 119 minutes from 120 minutes, along with SET, which dropped to 83 minutes from 96 minutes last week. Life OK’s TSV increased to 105 minutes from 102 minutes and so did Sab’s TSV which increased to 100 minutes from 92 minutes last week.

Channel reach

Star Plus’ reach increased to 125.5 million from 125.2 million, and so did Colors with 114.1 million from 113.8 million. Zee TV too witnessed an increase in reach with 114.5 million from 113.2 million, along with Life OK, which also increased to 110.2 million from 109.2 million and Sab to 89.7 million from 88.8 million. SET was the only channel that witnessed a marginal fall in reach to 113.5 million from 113.7 million last week.