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Doordarshan to begin afresh the slot-sale process
MUMBAI: Doordarshan will begin afresh the process of auctioning prime time slots to private content producers.
With applications of some private producers not meeting the eligibility criteria, Doordarshan had cancelled the auction.
In its board meeting on Tuesday, Prasar Bharati has asked Doordarshan to restart the process of auctioning prime time programming slots on its national channel and invite fresh applications from private producers, Mint reported.
“There have been a lot of problems associated with the slot-sale process. But the board has resolved them and asked Doordarshan to start a fresh application process now,” the business daily quoted an official as having said.
Doordarshan is expected to roll out new programming on 1 November. Earlier, the pubcaster was expected to air the new shows from 1 October.
“The application process will now be completed by the end of August,” the official told the business daily.
A slew of production houses, including Balaji Telefilms, had applied to take prime time slots on DD National channel. The slot auction was to usher in an era of transparency for DD.
After scrutinising the applications, DD found that some of the applicants did not meet eligibility criteria. The pubcaster was to put out the list of qualified bidders on 13 July and the auction was to take place on 18 and 19 July.
DD had planned to fill up its primetime slots by October with content from the private producers based on its new slot-sale policy. The pubcaster currently sources content from producers under the self-finance commissioning (SFC) scheme.