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Disney to shut Bindass Play on 29 Oct to launch Disney Intl HD
MUMBAI: Disney Broadcasting India is shutting down its pure-play Hindi music channel Bindass Play to launch Disney International HD.
Bindass Play will shut down on 29 October and will be replaced with Disney International HD.
The company had received the Ministry of Information & Broadcasting’s (MIB) clearance to rename Bindass Play as Disney International HD in September.
Disney International HD will be the first HD channel from the Disney bouquet. It is likely to be the home of Disney’s international content.
“This is to inform the consumers that effective October 29, 2017 (00:00 hours) the feed of the channel named Bindass Play shall be replaced with a high-definition feed under the name Disney International HD pursuant to the approval dated 1 September 2017 from the Ministry of Information & Broadcasting,” the company said in a public notice.
“Disney International HD shall be available for viewing purposes via an HD Integrated Receiver Decoder box/set-top box only. Please note that Disney International HD shall not be available from the said date in the absence of requisite infrastructure and/or in the event your operator does not subscribe for Disney International HD.”
Recently, Disney had stated that it is shifting Bindass Play’s music content to its youth GEC Bindass, which will be refreshed in October with a new look and content. The refurbished Bindass will have four hours of fiction and 13 hours of music content.
Bindass Play was launched in October 2014 as a pure-play music channel after shutting down Bollywood entertainment channel UTV Stars.
Disney Broadcasting India owns and operates eight TV channels including Disney Channel, Hungama, Disney XD and Disney Junior in the kids’ space, UTV Movies and UTV Action in the Hindi movie space, and Bindass and Bindass Play in the youth space.