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Disney ties up with Alibaba’s 9Apps to offer mobile games in India
MUMBAI: Disney has tied up with 9Apps to promote some of its most popular games worldwide.
Alibaba Group’s 9Apps will host and promote over 300 popular mobile games from Disney’s gaming catalogue. It will now showcase games like Inside Out Thought Bubbles, Mickey Cup, Minnie Cake Factory, Toy Story: Smash It!, Where’s My Water?, Lion King, Cricket World Cup Fever, ABCD2, Arjun: The Prince of Bali and more.
Said Disney India, Interactive VP & Head Sameer Ganapathy, “Technology plays a key role in furthering the reach of our beloved content amongst consumers on a platform of their choice. We have a great selection of gaming content based on our beloved characters and rich franchises, and with its growing popularity in India, 9Apps is definitely an association of choice to promote our rich catalogue of games and widen our consumer touch-points.”
The collaboration falls under 9Apps’ Top Developer Program, an initiative under which 9Apps aims to foster an ecosystem for digital content developers to reach out to their target audience. Last quarter, 9Apps also launched a $20 million InDev Program to help Indian independent and startup developers with specially designed solutions, especially in user acquisition and monetisation.
Said 9Apps country manager Ebrahim Popat, “With over 250 million monthly active users around the world and a strong presence in India, our association with Disney India’s Interactive business aims to target the local market and add value to our loyal and vast user base in the country. We are glad to see more top players like Disney India choosing 9Apps as a medium to popularise their games. This is a positive indication that our capacity in providing customised promotion service has been recognised by both – key players and the industry.”
9Apps is one of the most popular Android app marketplaces with more than 250 million monthly active users who generate over 800 million app distributions every month and 26 million app downloads every day.