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Discovery to air ‘Shark Week’ from 8 August

MUMBAI: This year, ‘Shark Week’ celebrates its 28th anniversary in the US and remains television’s longest running and most anticipated event.

Discovery’s shark-programming sensation will swim into more living rooms and onto more screens than ever before, expanding to all of its networks in more than 220 countries and territories this year.

Making a huge splash, Discovery Channel will air the event in India from 8-12 August at 7 pm.

‘Shark Week’ will offer new shark stories. Working with nearly two dozen of the most respected marine biologists and science institutions, ‘Shark Week’ will also highlight some of the most recent breakthroughs and developments to reveal remarkable new insights into these magnificent creatures.

This year, SharkCam looks to dive deeper than ever before and follows giant great whites into the dark ocean to never-before-seen behaviours. For the first time ever, sharks will face off with dolphins, seals, crocodiles and even humans, as one science team finds themselves surrounded by a gang of large tiger sharks.

It is estimated that as many as 70 million sharks are killed annually, either for sport, caught as by-catch, or hunted for their fins in a wasteful practice called shark finning, in which the shark’s fins are cut off at sea and the rest of the (live) shark is often tossed overboard where it ultimately drowns.

Discovery Channel has teamed with non-profit Oceana, the largest international organisation focused solely on ocean conservation, since 2010. In partnership with Oceana, Discovery’s ‘Saving Sharks’ programme will be woven into experiences available on SharkWeek.com, enabling visitors to take action on behalf of sharks everywhere. Fans can also follow #Shark Week on Twitter, Facebook, Instagram, Tumblr and Pinterest.