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Discovery Tamil partners B Studios for upcoming film ‘Thaarai Thappattai’
MUMBAI: Discovery Tamil has entered into a brand association with B Studios & Company Productions for the latter’s forthcoming film ‘Thaarai Thappattai’.
Releasing this Pongal on 14 January, the film has Sasikumar and Varalaxmi Sarathkumar as its lead characters. Directed by Bala, the movie is based on the life of Karakattam musicians and dancers in Tanjore.
Discovery Tamil’s cameras scout for the ancient Tamil dance forms that are fading out in today’s modern world. The movie shows Discovery Tamil television crew searching for Swamy Pulavar, a renowned singer and musician and a receiver of the coveted Kalaimamani award.
Discovery Tamil’s team not only travels into deep places of Tanjore to find Swamy Pulavar to capture his unique performance but also tracks his son, Sannasi and his amazing Karagatam Team’s entertaining act.
Discovery Networks Asia-Pacific EVP & GM – South Asia Rahul Johri said, “Discovery is credited with bringing programmes that explore India’s vibrant traditions and rich culture. Rediscovering the ancient dance forms of Tamil Nadu, the film’s narrative is also on similar lines and makes this integration a natural fit.”
Bala commented, “We are very happy to associate with Discovery Tamil, one of the most popular channels in the region. I believe Discovery Tamil is an ideal platform to spread the information about the life of Karagatam musicians, dancers in Tanjore and ancient Tamil dance form that are fading out in today’s modern world.”