21 Sep 2017
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Discovery plans to launch Hindi GEC by year-end

MUMBAI: Discovery Communications is launching a Hindi general entertainment channel (GEC), thus widening from its existing portfolio of television channels in the infotainment, kids and sports genres.

Discovery Jeet will launch in the fourth quarter of 2017. Armed with 200-250 hours of local content, it will target the 15+ male audience with fact-inspired entertainment.

The channel will be positioned as a male mass entertainment channel, a space which the broadcaster feels is currently unoccupied. Discovery Jeet will thus have a distinct positioning from the other mainstream Hindi GECs like Star Plus, Zee TV and Sony Entertainment Television.