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Discovery launches 3 channels, expands portfolio to 11
MUMBAI: Discovery Communications India has launched three new channels in the country, taking the network portfolio to 11 channels.
The three new channels include Hindi entertainment channel ID – Investigation Discovery and two HD channels, TLC HD World and Animal Planet HD World. ID will be dedicated to offering compelling true stories of crime and suspense.
Discovery Communications India EVP and GM South Asia Rahul Johri said, “We will now satisfy the curiosity of millions of viewers in India through our robust portfolio of 11 differentiated and unmatched networks. We have had a fantastic growth trajectory in India. We have consistently enhanced our product offerings, successfully implemented our localisation strategy and presented path-breaking India productions.”
ID is available across the country, on digital and analogue networks, including platforms like Hathway on channel number 24, Siti Cable on channel number 127 and Dish TV on channel number 128.
Meanwhile, TLC HD World and Animal Planet HD World are available on Dish TV on channel number 49 and 52 respectively.
“ID will deliver unmatched entertainment through its impactful and investigative programming. Strengthening our leadership in the HD genre, TLC HD World and Animal Planet HD World will accelerate the high definition drive in the country,” he added.
Some of the series that will premiere on ID include stories of married couples where one spouse has hidden a shocking secret in ‘Who The (Bleep) Did I Marry?’; the unpredictable twists of missing person cases and track investigations in ‘Disappeared’; how great marriages are nearly ruined when a maniacal, meddling mother-in-law oversteps her bounds in ‘Evil-In-Law’; true-crime series ‘Blood Relatives’ investigating homespun murder mysteries and forensic analysts, trace evidence experts, crime scene technicians, handwriting experts working together to help solve murder cases in ‘Solved’.
With its proposition of ‘Live More’, TLC HD World’s programming line-up includes shows like ‘Great Cruises’ (offering an inside view of the multi-billion dollar cruise industry), ‘Culinary Asia’ (presenting histories, people and places behind Asian cuisines), ‘The World’s Greenest Homes’ (where luxury and ecology co-exist to create a balance), and the story of Karl as he travels to the Seven Wonders in ‘An Idiot Abroad’.
Animal Planet HD World will present its proposition of ‘Surprisingly Human’. It will offer audiences a blend of programming that will unravel mysteries, discover unexplored habitats, enjoy cuddly pets and witness adventures of wildlife enthusiasts.
Some of the shows on the channel include ‘Wildest Arctic’ that will showcase the last great wilderness on earth – Arctic, ‘Tanked’ following business partners, best friends and arch rivals Wayde King and Brett Raymer as they run the largest aquarium manufacturing company in America, witnessing the sport of catching catfish with your bare hands with Hillbillies in ‘Hillbilly Handfisn’ and showcasing the comprehensive dog encyclopedia showing over 800 dog breeds recognised worldwide in ‘Dogs 101’.
Discovery’s existing portfolio in India includes 11 channels which are Discovery Channel, Animal Planet, Investigation Discovery-ID, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World.