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Discovery Kids expands reach in Sri Lanka through deal with Dialog TV
MUMBAI: Expanding its footprint in Sri Lanka, Discovery Networks Asia-Pacific has announced that its kids channel Discovery Kids will now be available on Sri Lankan satellite television services provider Dialog Television.
Discovery Kids aims to offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with programming.
The target audience for Discovery Kids is children between four to 14 years and their parents. The core values of Discovery Kids in Asia-Pacific include being transformative (by providing an immersive world that sparks wonder and curiosity), smart (by giving creative surprises for enquiring minds), playful (by stimulating learning and imagination in a fun and innovative way), and educational (by creating a trusted atmosphere for engaged learning).
Discovery Kids is a key channel to strengthen the existing kid’s genre by providing a wholesome edutainment aspect for the kids.
Dialog TV supports seven networks of Discovery in the country including Discovery Channel, Discovery HD World, TLC and Animal Planet.
Discovery senior VP, GM South Asia Rahul Johri who is also head of revenue, pan-regional ad sales and Southeast Asia said, “We have seen great demand for our networks in the South Asia region and are thrilled to be able to continue the network’s momentum with this international expansion. Dialog TV is a quality platform and our long-standing partner that has supported Discovery networks’ availability across Sri Lanka. Discovery Kids will help children explore their awesome world and ignite their natural curiosity through compelling and differentiated content.”
Dialog Axiata’s Group COO Azwan Khan said, “Discovery networks has created a strong affinity amongst viewers in Sri Lanka. We are proud to extend our association with Discovery that augments our commitment to serve consumers with an array of rich and differentiated television channels. Dialog’s mission is to provide the very best in infotainment to its discerning viewership through stimulating and imaginative programming, and our partnership with Discovery is a key enabler in our value offering to subscribers.”
Discovery Kids will replace Kidsco on the DTV channel line-up. This includes an exciting introductory offer where customers who activate the channel during the launch period will stand a chance to win exclusive merchandise from Discovery Kids. The channel can be activated at Rs 99/-plus taxes for post-paid customers and at just Rs 4/- plus taxes a day for pre-paid customers, making it a truly viable option in kids edutainment.
Discovery Kids’ also announced a programming slate encompassing fun, enriching and entertaining programmes such as ‘Transformers Prime’, a series that chronicles the triumphant return of the Autobots, showcased through the highest quality animation ever seen on television. ‘Mister Maker’ aims to prove that possibilities are endless when it comes to art and crafts. The channel also brings the global franchise ‘G.I. Joe Renegades’ featuring animated hero G.I. Joe. The popular series has enjoyed over four decades of universal appeal through his military themed figurines, toys, comic books and films. Meanwhile ‘The Adventures Of Chuck And Friends’ follows incidents of the main character, Chuck – an animated dump truck who is always curious and loves to dream big.