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Discovery Channel to air docu ‘Racing Extinction’ on 2 December
MUMBAI: Infotainment broadcaster Discovery will broadcast Louie Psihoyos’ film ‘Racing Extinction’ in India on 2 December at 9 pm. It will also air in 220 international markets across the world within a span of 24 hours.
Director Louie Psihoyos and the group behind the Academy Award-winning film ‘The Cove’ assemble a team of artists and activists on a new undercover operation to expose the world of endangered species trafficking and the race to prevent mass extinction. Spanning the globe to infiltrate the world’s most dangerous black markets and using high tech tactics to document the link between carbon emissions and species extinction, the 90-minute film reveals stunning, never-before seen images that truly change the way we see the world.
It aims to be the catalyst for a larger, ongoing campaign utilising the hashtag #StartWith1Thing to serve as Discovery’s call to action to create a global movement behind the Racing Extinction television event. Discovery will leverage its global premiere and additional platforms, including custom branded content, Discovery digital, social media and virtual reality and Discovery Education, along with its partners, to ignite curiosity and global actions people can take in four areas: fighting wildlife trafficking, reducing carbon emissions through use of green energy/transport and supporting green causes.
Discovery executive VP, GM South Asia Rahul Johri said, “Discovery Channel presents path-breaking and immersive programmes that serve a purpose beyond entertainment. Racing Extinction is a gripping film that vividly demonstrates the serious threats our beautiful planet faces today. We believe that the film will invoke passion amongst Indian viewers and will inspire everyone to preserve it for a better tomorrow.”
Psihoyos said, “With the help of Discovery I believe we can create a tipping point to create the change we need to preserve a planet that can sustain life for all species. There has never been a more important time in the world than to be alive now — the decisions we make in the next few years will impact the Earth and animal species for millions of years.”