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Discovery celebrates 20th anniversary with a content marathon

MUMBAI: Infotainment broadcaster Discovery Channel will celebrate the completion of its 20 years in India with a line-up of its most iconic programmes on 15 and16 August from 8 am to 6 pm.

The weekend ’20-Year Celebration Marathon’ will cover the wide spectrum of Discovery genres such as natural history, science, technology, adventure, wildlife, survival and engineering which have entertained the viewers across the urban and rural landscapes. The special line-up will also feature the finest India stories, further enriching the television viewing experience.

Discovery said that throughout the last 20-years in India, it has demonstrated its commitment to satiate the curiosity of viewers by showcasing them some of the most fascinating stories from the past, current and future; breathtaking locations across geographies, continents and universe; and astonishing and most passionate personalities from across the world.

Discovery is today watched in five languages in India including Hindi, English, Tamil, Telugu and Bangla, from the biggest cities to the smallest village, across digital and analogue platforms.

The surge in Discovery’s popularity and ratings in India is also a strong indication of the changed viewer habits and preferences, the rising aspirations of a young country and an inherent demand for enriching entertainment. Discovery has also built a distinct community of 7.4 million fans in India on Facebook.

Discovery executive VP, GM South Asia Rahul Johri said, “Discovery Channel has had a life changing impact on millions of viewers in India. The tremendous affection that it enjoys in India continues to fuel our passion to relentlessly push the boundaries of factual entertainment and uncover the finest stories from across the world. On this occasion of completing 20 great years in India, on behalf of the entire team, I would like to express our gratitude to the viewers and clients who have expressed their admiration through this remarkable 20-year journey.”

Discovery said that it pioneered the factual genre in India on 15 August 1995 and introduced a refreshing new wave of programming and completely changed the viewer expectations from television. Mirroring the growth of the Indian television industry over the last 20 years, Discovery has refreshed its content offerings at various intervals while maintaining its core brand promise. Anticipating the changing needs of the viewers, it introduced new and exciting genres over this period such as technology, forensic, survival and adventure to deepen its relationship with viewers. Today, the India content is a significant new addition to its existing programming portfolio.