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Demonetisation gives a big fillip to news channels in Week 45
MUMBAI: Driven by Prime Minister Narendra Modi’s surprise announcement of demonetisation of Rs 500 and Rs 1000 notes on 8 November, the viewership of news channels saw a huge spike in Week 45.
The top five Hindi news channels saw a stupendous 58.33% growth over the week-ago period. English general news channels also reported 16% viewership growth, according to BARC data for the week ended 11 November.
The English and Hindi business news channels witnessed 39% and 97% viewership growth during the week.
The top five Hindi news channels once again breached the 10-crore weekly impressions with genre leader Aaj Tak touching a high of 17 crore impressions. The data is for Urban + Rural Hindi-speaking market (HSM).
Top Hindi news channels
Led by the media discourse on demonetisation, all the top five Hindi news channels individually went past the viewership numbers of Aaj Tak in Week 44.
The leader in the pack, Aaj Tak took its viewership from a little under 11 crore to over 17 crore impressions in Week 45.
For the week ended 11 November, the top three positions in the Hindi news genre remained unchanged.
Zee News moved up a stair to occupy the fourth spot, pushing India News down to the fifth position.
Top English news channels
English news genre leader Times Now once again crossed 1-million (10.52 lakh) weekly impressions, up from 8.15 lakh impressions in the preceding week.
NDTV 24×7 climbed to the third spot even as CNN News18’s viewership swelled to help it retain the second position. India Today Television, ranked fourth, posted the slowest growth among the top five channels.
Even as the US announced the election of Donald Trump as its new president, BBC World News saw its viewership rise sharply (227,000). The channel entered the top 5 by pushing out NewsX. The last time BBC World News entered the top 5 was in Week 42 when the channel garnered 115,000 weekly impressions.
Top English business news channels
Even as the pecking order in the English business news genre remained unchanged, the top two players saw their viewership jump significantly.
From Week 45, BARC has added Times Network’s property business news channel, Magicbricks Now, to the list of English business news channels. For the first time, BARC has announced the top five English business news channels. Magicbricks Now ranked fourth, ahead of BTVi.
Hindi business news channels
Hindi business news channels CNBC Awaaz and Zee Business reported 17.14 lakh and 12.44 lakh weekly impressions respectively.