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DD signs MoU with Korean television network Arirang TV

NEW DELHI: Public broadcaster Prasar Bharati has signed a memorandum of understanding (MoU) with Korea International Broadcasting Foundation, which runs Arirang TV, Korea’s only global television network.

ArirangThe MoU spans across exchange of programmes, personnel and technical assistance.

Under the agreement, Prasar Bharati and Arirang will make their international channels available on satellite providers in both nations by 2014.

On Friday, during the current visit of South Korean President Park Geun-Hye, Korean Minister for Science, ICT and Future Planning Choi Mun-Kee and Prasar Bharati CEO Jawhar Sircar had met, following which the MoU was signed today between Prasar Bharati and Korea International Broadcasting Foundation.

“We would like to leverage on the advances on technology and see how we can bring education from there to the Indian viewers. The kind of close cooperation we have in economy, industry and technology is not reflected on the cultural front. In that sense, this is really a landmark agreement,” a Prasar Bharati official said after signing the agreement.

Korean official commented, “Indian and Korean content is readily available in so many countries around the world, but is not visible in each other. We hope to correct that.”

While the MoU was being signed, a documentary from Arirang TV explaining the vision for the so-called “creative economy” that Korean President Geun-hye has advocated was being aired on Doordarshan.