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DD Kisan expected to be launched mid-April

MUMBAI: The BJP-led National Democratic Alliance (NDA) at the Centre is planning to launch DD Kisan by mid-April. The dedicated channel for farmers and the agriculture sector could be launched on the occasion of ‘Baisakhi’, which falls on 14 April.

According to a PTI report, Information and Broadcasting Minister Arun Jaitley had called a meeting of top MIB and Prasar Bharati officials to monitor the progress of the channel.

Apart from Jaitley, MoS in I&B ministry Rajyavardhan Rathore, I&B secretary Bimal Julka, Prasar Bharati CEO Jawhar Sircar and senior DD officials participated in the meeting.

Jaitley, who is also the finance minister, had allocated Rs 100 crore (Rs 1 billion) for DD Kisan during Union Budget 2014.

Setting up regional Kisan TV channels was one of BJP’s pre-poll promises.

DD Kisan will provide the farming community with information related to weather and seeds. DD and All India Radio (AIR) already run agriculture-related programmes.