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DD enters top 10 on back of cricket, Star Plus takes U+R HSM leadership

MUMBAI: After capturing the urban Hindi-speaking market (HSM) leadership from Colors, Star Plus also grabbed the urban + rural HSM leadership from its arch-rival, as per BARC ratings for Week 3.

The battle for Hindi GEC leadership has intensified ever since Colors became No. 1 in October 2016 on the back of ‘Naagin 2’.

DD National entered the top 10 in style by taking hold of the sixth position thanks to the India–England ODI match.

Star Utsav pipped Sony Entertainment Television (SET) for the No. 5 position, according to BARC data for the week ended 20 January.

SET dropped to the seventh position. Life OK advanced to the ninth position even as SAB TV entered top 10 at the expense of Zee Anmol, which exited from the top 10 table.

Hindi gecs urban and rural top 10 channels week 3 yr17
Top 5 programs in Urban+Rural HSM

The second India–England ODI match notched 10.9 million impressions to become the second most-watched programme during the week. ‘The Kapil Sharma Show’ was out of the top 5 list.

Hindi gecs urban and rural top 5 progs week 3 yr17
Top Hindi GECs in Urban HSM

The top 3 in urban HSM remained unchanged. Star Plus, Colors and SET occupied the top three positions.

Zee TV got better of SAB TV to occupy the fourth position.

Star Utsav was pushed out of top 10 as DD National made a comeback to the table. &TV, Rishtey and Sony Pal had to move a level down as DD National grabbed the seventh position.

Hindi gecs urban top 10 channels week 3 yr17
Top 5 programs in Urban HSM

‘Taarak Mehta Ka Ooltah Chashmah’ entered the top 5 list in urban HSM. The other four shows were the same as the previous week.

‘Naagin season 2’ was the top-rated show.

Hindi gecs urban top 5 progs week 3 yr17
Top Hindi GECs in Rural HSM

In rural HSM, DD National shot up to the third position pushing Zee Anmol to fourth position.

Rishtey and Star Utsav were the top two channels, according to BARC data for the week ended 20 January.

SET exited the top 10 table as channels from third to the eighth position moved a level down, thereby pushing the channel out of the top 10 table. Life OK held its ground at No. 10.

Hindi gecs rural top 10 channels week 3 yr17
Top 5 programmes in Rural HSM

The first two ODIs between India and England featured in the top 5 programme list.

‘Naagin’ was the top-rated show. ‘Baalveer’ and ‘Kumkum Bhagya’ were out of the top 5.

Hindi gecs rural top 5 progs week 3 yr17


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