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Crime channel Justice Network launches in the US
MUMBAI: Veteran US television executives are joining forces to launch Justice Network. This is a free over-the-air multicast network with carriage on multi-system operators (MSOs), featuring stories of true crime and aiming to make communities safer by empowering viewers to take action.
Working in partnership with Crime Stoppers USA, The National Center for Missing and Exploited Children, and other law enforcement agencies, the Justice Network will dedicate 90 seconds to public service every hour, 24 hours a day, 365 days a year. This includes 30 seconds to “Bad Person of the Week”, 30 seconds to help locate missing children and 30 seconds to providing viewers with invaluable safety tips.
The senior leadership team includes founder Lonnie Cooper, a seasoned player in the multicast space and a founder of Bounce TV, one of the most successful multicast networks. Industry leaders from some of cable’s largest networks include CEO Steve Schiffman who was National Geographic Channels president. The head of distribution is Barry Wallach, who was NBCUniversal Domestic TV Distribution president. The head of programming is John Ford, who was Discovery Channel president. Wendy Brown, formerly of CSE, will serve as Justice Network COO.
Schiffman said, “Recognising that by 2013, half of the top 50-rated prime shows on television were justice-oriented programming, our management team saw the need to satisfy America’s obsession with justice. We are proud to be a part of this unique multicast network’s efforts to make a difference in people’s lives, fight crime and to keep communities safer.”
The Justice Network will be partnering with Gannett Broadcasting to launch the network in approximately one-third of the country beginning January 2015. Gannett Broadcasting will make Justice Network’s television content available in virtually all of the markets in their U.S. footprint.
Gannett Broadcasting president Dave Lougee said, “The Justice Network team has a great programming strategy as well as a great lineup. We are pleased to be their launch partner and look forward to introducing the network to a third of America’s viewers within months.”
Justice Network programming will include series such as ‘Body of Evidence’, ‘Masterminds’, ‘The Investigators’, ‘Psychic Detectives’ and ‘I, Detective’.