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Comedy Central US expands Snapchat offering

MUMBAI: US broadcaster Comedy Central is expanding its Discover channel on Snapchat with an extensive development slate of original series created exclusively for the platform, it was announced by Comedy Central president original programming Kent Alterman.

The Snapchat slate includes renewals for existing series “Quickie with Nikki” (Comedy Central’s most-popular Snapchat series), “Swag-A-Saurus with James Davis,” “Like It with Liza” and “Hot Takes with Brandon Wardell,” as well as global greenlights for nine new series encompassing a range of formats covering the worlds of animation, sketch, stand-up, reality television and late night.

‘Quickie with Nikki’ will return on 19 April with additional episodes planned to post every Tuesday throughout its season. Premiere dates for the other new and existing series will be announced at a later date. All will be available for streaming exclusively on Comedy Central’s Discover channel.

“It’s been great fun experimenting with established and emerging talent on our Snapchat Discover channel. It allows us to play with form and format, and the reception from our fans and the creative community has been tremendously gratifying,” said Alterman.

An inaugural partner for the January 2015 launch of Snapchat Discover, the Comedy Central channel has become one of the most popular platforms for fans of the #1 brand in comedy to view and share content.

In a recent survey of 1,117 US-based Snapchat users between the ages of 13-24 conducted exclusively for Variety by Defy Media, the Comedy Central Discover channel was ranked as the second most-popular Discover channel among the poll’s participants, garnering one of the top two slots, alongside BuzzFeed. In February 2016, Comedy Central also launched its international Snapchat Discover channel to fans around the world.

Series Renewals

  • ‘Quickie with Nikki’ – Nikki Glaser’s complement to ‘Not Safe with Nikki Glaser’ will continue showcasing Glaser’s playful and unapologetic look at sex. Since its premiere last October ‘Quickie with Nikki’ has been Comedy Central’s best performing Snapchat original series.
  • ‘Swag-A-Saurus with James Davis’ – “hood adjacent” comedian, James Davis, continues to give viewers a weekly lesson about some of today’s hottest slang. Each week, Davis breaks down a term from the slang lexicon, enlightening fans to what they’ve been pretending to know all along. Matthew Vaughan directs.
  • ‘Like it with Liza’ – Liza Treyger, who is addicted to consumption, pays homage to her addiction letting viewers know what they should consume and why – from what to buy, who to follow on Instagram, what to watch on TV, and what to check out on YouTube after getting high.
  • ‘Hot Takes with Brandon Wardell’ – written by Brandon Wardell and Andy Haynes, the worlds of pop culture, social media and music merge as they are seen through the eyes of Brandon Wardell.

Series Greenlights

  • ‘7 Mins in Purgatory’ – created by Ian Abramson, each episode centers on five comedians who must perform their acts in an empty space devoid of an audience which watches and reacts from another location where the comedians can’t hear them.
  • ‘Animal-Lolz’ – from heartbroken penguins to alcoholic monkeys, comedian Joe Zimmerman (“The Half Hour”) shares a new, totally true animal fact with us each week. Short animations by Charlie Hankin bring to life Joe’s musings about each animal.
  • ‘Bert’s Dreams’ – Bert Kreischer has some pretty crazy dreams and he loves to share them with people. In this series, animated by Johnny McHone, Kreischer’s dreams come to life via animated recreations.
  • ‘Deadliest Chef’ – comedian Caleb Synan finds himself failing upward in world of reality TV cooking shows.
  • ‘Guber Pool’ – From sketch team Dollar Pizza, comes a sketch series about the newest frontier in awkward interactions, ride sharing apps.
  • ‘Messages From the Future’ – Comedian Julio Torres lives in the future and is sending us urgent messages to help save us from our dark, apocalyptic fate — but also he’s hoping that you can find the umbrella that he lost and bring it to him in the future.
  • ‘The Lounge’ – written and created by the Hudson Brothers (Dylan, Trent, Justin, Brandon and Devin), this animated series follows four best friends who work together at a middle school in Missouri. None of them are teachers, all of them are assholes.
  • ‘You’re Wrong’ – Mike Lawrence (“Inside Amy Schumer”) is an angry nerd with strong opinions. He’s here to tell you why your take on everything from Batman to Ryan Reynolds is wrong.
  • Untitled Late Night Series – Created by Emily Candini and co-written by Emily Candini and Dave Horwitz, this series exposes exactly what goes on during the commercial breaks in between late night interview segments.