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Comedy Central unveils summer line-up
MUMBAI: English entertainment channel Comedy Central has announced its new summer programming that starts from 13 April.
The content line-up will include the launch of new seasons of some shows as well as a completely new show. It will show the second season of ‘About a Boy’ and ‘Brooklyn Nine Nine’. It is also launching the first and second seasons of a new show titled ‘I Survived a Japanese Gameshow’.
Viacom18 English entertainment EVP and business head Ferzad Palia said, “The success of ‘Impractical Jokers’ has shown us India’s appetite for differentiated comedy content. Taking this proposition forward, we are happy to entertain Indian audiences this summer with three new shows ‘I Survived a Japanese Game Show’, which India will see for the first time, and also new seasons of ‘Brooklyn Nine Nine’ and ‘About A Boy’. Both these sitcoms are extremely popular in India and have been part of our highest rated shows of 2014.”
‘About a Boy’ is a 2002 British-American comedy-drama film, co-written and directed by brothers Chris Weitz and Paul Weitz. It is an adaptation of the 1998 novel of the same name by Nick Hornby. The film stars Hugh Grant, Nicholas Hoult, Toni Collette, and Rachel Weisz. The film at times uses double voice-over narration, when the audience hears Will’s and Marcus’s thoughts.
‘Brooklyn Nine-Nine’ is an American action comedy television series that airs on Fox. Set in the fictional 99th Precinct of the New York City Police Department in Brooklyn, the single-camera series follows a precinct team of detectives and a newly appointed captain.
Meanwhile, ‘I Survived a Japanese Game Show’ (originally titled ‘Big in Japan’) is an American reality show that inspired shows like Wipeout and Takeshi’s Castle. The show followed a group of Americans who leave the US for Japan where they took part in a game show. The winner takes home $250,000.
The shows will be supported by a 360-degree promotion plan including an extensive online leg, PR activations, on-ground events, and more.