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Colors’ weekend plot
MUMBAI: Colors has worked out its weekend content plot till October, sprinkling it with a variety that includes a supernatural drama, a large-format thriller, a dance reality show and a comedy band.
The new element in the weekend plan was introduced on 30 July with the launch of ‘Jhalak Dikhhla Jaa’ at 10 pm. In its earlier runs, the popular dance reality show used to entertain twice a week. This is the first time that ‘Jhalak Dikhhla Jaa’ will air once a week.
Colors has also trimmed its comedy band from twice to once a week. However, both the comedy shows, ‘Comedy Nights Live’ and ‘Comedy Nights Bachao’, are kept alive. They will alternate to keep the freshness alive.
While the ninth season of ‘Jhalak Dikhhla Jaa’ will warm up the 10 pm slot on Saturdays, the comedy band will offer its laughter dose on Sundays in the same time band.
“We are breaking away from the mould and offering a variety of content on weekends. With our programming grid having settled shows, ‘Jhalak Dikhhla Jaa’ couldn’t have come twice a week,” a source in Colors said.
Dancing once a week means ‘Jhalak Dikhhla Jaa’ will run for a longer period. “The show will be there for over four months,” the source said.
So, Colors’ weekend primetime viewers will get to watch ‘Kawach…Kaali Shaktiyon Se’, the replacement of ‘Naagin’, at 8 pm. Dangling on the realms of the unknown, ‘Kawach’ became the most-watched show among the Hindi general entertainment channels (GECs) in its first outing. Though it has lost its top rank, the show, which talks about love, demonic possession and exorcism, is faring well.
Season 2 of the Anil Kapoor-starrer ‘24’, the Indian adaptation of the American series, occupies the 9 pm slot. Then the 10 pm slot breaks on Saturdays and Sundays. While ‘Jhalak Dikhhla Jaa’ will be on Saturdays, the Sundays will either have ‘Comedy Nights Live’ or ‘Comedy Nights Bachao’ in that time band.
The channel’s weekend plot will change sometime in October. ‘Naagin’, a supernatural drama that became the top-ranked show on Hindi GECs, will make its second season appearance in October.
Big-ticket reality show ‘Bigg Boss’ is expected to air mid October with Salman Khan as its host once again.
“The festive season is when advertisers splurge money. Colors will have a high-octane line-up in October with ‘Bigg Boss’ being the flagship property,” the source said.