- Rajasthan govt's criminal laws ordinance challenged in HC
- Flipkart in talks with Swiggy, UrbanClap and UrbanLadder for buyouts
- UGC decision may reduce SC/ST, OBC faculty posts
- Supreme Court asks government to consider regulating playing of National Anthem
- Asthana's appointment destroying CBI's independence: Prashant Bhushan
- Bilkis Bano case: SC asks Gujarat to apprise it on departmental action against convicted policemen
Colors to test talent of celebs in ‘Mission Sapne’
MUMBAI: Hindi general entertainment channel Colors has unveiled a unique property ‘Mission Sapne’ that will test the talent of celebrities from different walks of life.
The show is expected to hit the airwaves in April after the culmination of ‘India’s Got Talent’ by March-end. The shooting for the new show has already commenced.
Aiming to convey a social message to the audiences, ‘Mission Sapne’ will feature celebrities like actors Salman Khan and Varun Dhawan, cricketer Harbhajan Singh and singer Mika Singh leveraging their status for the benefit of the common man. Putting themselves in the shoes of the common man for a day, the actors will face hardships to raise funds for those who struggle to make ends meet.
The show will test the real talent of the celebrities as they step out of their comfort zone to drive a taxi, sell fish, or become a travelling salesman for the first time. They will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and that their ordinary, tough life transforms into an extraordinary one.
Colors CEO Raj Nayak said, “‘Mission Sapne’ is our humble effort to showcase the hardships faced by the ‘aam aadmi’ and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making Colors a household name, ‘Mission Sapne’ is our endeavour to give back to the society by bringing the life of the common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities for extending their support and helping us to lighten the burden of a tough life by raising funds for their welfare.”
Produced by Sobo Films, the show will give audiences a chance to bear witness to the various difficulties faced by these entertainers.
Sobo Films director Smruti Shinde added, “The show has an exciting approach towards showcasing the burdens in the life of the common man through the eyes of a celebrity as they work hard to generate funds. Through ‘Mission Sapne’, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner.”