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Colors to launch social drama in 8 pm slot, ‘Balika Vadhu’ to shift to 6.30 pm

Shakti…Astitva Ke Ehsaas KiiMUMBAI: Hindi GEC Colors is set to strengthen its weekday primetime line-up with the launch of social drama ‘Shakti… Astitva Ke Ehsaas Kii’ on 30 May.

Produced by Rashmi Sharma Telefilms, Shakti will unravel the truth behind a family’s treatment of two children every Monday to Friday at 8 pm.

‘Balika Vadhu: Kacchi Umar Ke Pakke Rishte’, which was airing at 8 pm, will shift to the 6.30 pm slot. The channel is opening a new slot by moving ‘Ishq Ka Rang Safed’ to 6 pm. This show was earlier airing in the 6.30 pm slot.

Manisha Sharma, Weekend Programming Head, COLORSCommenting on the new show, Colors programming head Manisha Sharma said, “Prejudice comes in many forms; the differential treatment is based on a variety of factors including race, sex and age, among other reasons. However, the one kind that, though widely prevalent, goes unnoticed is that which a family doles out against its own kin. With ‘Shakti…Astitva Ke Ehsaas Kii’, we aim to show how conscious prejudice and the pursuit of perfection has the power to decay an entire family. With this show, we are fortifying our relationship with Rashmi Sharma Telefilms; their penchant for gripping narratives and compelling storytelling has made them a favourite among audiences.”

Nimmi with Soumya 2Talking about the time slot, she further added, “Shakti will launch in the 8:00 pm primetime slot where it takes the baton from our longest-running fiction drama ‘Balika Vadhu’, giving audiences a new story to support and follow. ‘Balika Vadhu’, in turn, will move to the 6:30 PM timeslot where Dr Nandini, Dr Amit and Krish’s endearing tale will continue to enthral viewers. ‘Ishq Ka Rang Safed’ will move up to the 6:00 pm slot.”

Set against the backdrop of culturally rich and vibrant Punjab, the show talks about parents who discriminate between their two daughters. The elder one, Soumya, does not understand why her father Maninder (Ayub Khan) and Dadi (Mamta Luthra) treat her differently. On the other hand, the younger one, Surbhi, struggles to understand her mother Nimmi’s (Reena Kapoor) indifference towards her.