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Colors to launch replacement show for ‘Bigg Boss’ on 30 Jan

MUMBAI: With ‘Bigg Boss 10’ approaching its season finale, Hindi GEC Colors has unveiled a replacement show for the reality drama.

dil se dil tak - colors tv‘Dil Se Dil Tak’, the channel’s first fiction offering of 2017, will premiere on 30 January, airing every Monday to Friday at 10.30 pm.

Produced by Shashi Sumeet Production, the show will feature the intricacies of human relationship. The show will mark the comeback of actors Siddharth Shukhla and Rashmi Desai. Shukhla was last seen in the daily soap ‘Balika Vadu’ while Desai was part of ‘Utran’.

‘Dil Se Dil Tak’ also features Tej Sapru, Dolly Mattu, Sachin Parikh, Vaishnavi McDonald, Urvashi Upaddhyay, Karan Godwani, Pooja Sharma and many more.

Manisha Sharma, Weekend Programming Head, COLORSCommenting on the launch of the show, Colors programming head Manisha Sharma said, “The most interesting relationships are those which we never expect to be in, yet their importance in our lives cannot remain unacknowledged. ‘Dil Se Dil Tak’ showcases that some emotions are evoked by relationships that are unnamed; relationships that are brought to us by destiny. With this show, Colors reunites with Shashi Sumeet Productions to narrate the story of Parth and Shorvori as unforeseen complications in their married life tie their fate with Teni. The stark differences in their culture and upbringing make for many interesting trysts that promise to leave a lasting impact on the hearts and minds of the audience.”

The show traces the lives of the much-in-love married couple Parth (Sidharth Shukla) and Shorvori Bhanushali (Rashmi Desai) and their disagreements with their family who oppose their intercultural marriage. However, their destinies become tied to Teni (Jasmin Bhasin), a spunky former bar dancer who believes that lots of money and a great future await her in the US.

Producer Sumeet Mittal said, “With ‘Dil Se Dil Tak’, we are looking at highlighting those unconventional relationships that are created and sustained owing to certain life experiences which most people are uncomfortable talking about. The storyline focuses on not only a love-filled relationship shared by a husband and his wife, but also society’s judgement of other bonds that they might foster. Given the topic that we are exploring, we have roped in seasoned actors like Sidharth Shukla, Rashmi Desai and Jasmin Bhasin owing to their ability to convincingly portray even the most complicated characters on television. This is our second association with Colors and, together, we have gone above and beyond in terms of scale and production quality to add authenticity to the concept and relating the emotions that an untagged relationship brings with it.”

Colors has devised an extensive 360-degree integrated marketing and digital campaign for ‘Dil Se Dil Tak’ that reaches out to the target audience at various touchpoints on conventional platforms and social media. The channel also used popular hit track ‘Aye Udi Udi’ from ‘Saathiya’ for the first promo of the show.