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Colors to launch on South Africa’s DStv on 15 Oct

MUMBAI: Starting 15 October, Viacom18’s flagship Hindi general entertainment channel Colors will be available to the Indian diaspora in South Africa on DStv platform.

IndiaCast, the distribution platform of TV18 and Viacom18, has partnered MultiChoice for distribution of the channel on DStv.

With the deal in place, the channel’s content will reach out to Indian viewers in 13 countries including South Africa, Bostwana, Democratic Republic of Congo, Malawi, Namibia, Swaziland, Zimbabwe, Angola, Lesotho, Mozambique, Tanzania, Zambia and Zanzibar.

Colors CEO Raj Nayak said, “In the seven years since it first launched, Colors has been a game changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel’s global penetration in more than 135 markets, with shows syndicated in over 100 markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences.”

Commenting on the association with MultiChoice, IndiaCast group CEO Anuj Gandhi said, “At IndiaCast, it is our endeavour to present South Asian viewers across the world with quality Hindi entertainment avenues bringing a taste of Indian culture and values to their fingertips. Our association with MultiChoice is a partnership that enables us to further expand our footprint within Africa and keep viewers entertained through our varied offerings. We are happy to be able to reach out to DStv customers with content from the Colors library and look forward to reaching out to more viewers in Africa as our relationship with the network strengthens.”