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Colors to launch detective thriller ‘Dev’ on 5 Aug
MUMBAI: Strengthening its weekend programming, Hindi GEC Colors is all set to launch an investigative thriller, ‘Dev: Most-wanted Detective or Most-wanted Criminal’, on 5 August.
The fiction series will every Saturday and Sunday at 10 pm.
Produced by Peninsula Productions, the 26-episode multi-layered series will star Ashish Chowdhry as Dev Burman, along with an ensemble cast featuring Puja Banerjee as Mahek Bhasin Burman, Sumona Chakravarti as Meera Banerjee, Amit Dolawat as Inspector Amod Narvekar and Joyshree Arora as Zohra Appa.
Colors programming head Manisha Sharma said, “We have grown up on concepts like ‘Karamchand’ which have pushed us to be cognisant of the many happenings around us. ‘Dev: Most-wanted Detective or Most-wanted Criminal’ will intrigue viewers with a unique brand of mysteries that are adaptations of real-life stories, fictionalising them to force viewers to think about our surroundings. Dev’s character is very exciting; he uses his keen eye for detail to evaluate the most mind-boggling cases despite the various judgements which have been passed against him because of his past. Ashish Chowdhry has done a fabulous job of adopting Dev’s quirks and deductive personality in a way that will grip viewers’ sensibilities and keep them entertained.”
‘Dev: Most-wanted Detective or Most-wanted Criminal’ places detective Dev Burman in the middle of emotional upheavals and covert circumstances. Fighting inner demons borne out of his wife Mahek’s (Puja Banerjee) untimely demise, Dev is living as a recluse with a cat, Madhubala, whom his wife had rescued from under his car. He works closely with Inspector Narvekar (Amit Dolawat), who is convinced that Dev is the mastermind behind his own wife’s death. As he struggles to return to normalcy, Dev fosters a strong bond with his landlady Zohra Aapa (Joyshree Arora) as she cares for him, almost like a mother. But, it is his encounter with fiery Meera Banerjee (Sumona Chakravarti) that forces him to look at life anew, exploring many untapped emotions; their push and pull antagonism making for appealing entertainment avenues.
Peninsula Productions producer Nissar Parvez and Alind Srivastava said, “With ‘Dev’, we want the audience to put on their thinking hats and live through the emotional and psychological turmoil that can capture a person’s mind. The many factors that make him distinct also play a huge role in strengthening the bonds he shares with his surroundings. We are very excited to collaborate with Colors for the show; our combined creative strength has led us to create a fast-paced narrative and action-packed sequences which will entertain viewers for every single minute of the series’ 26 episodes.”
To promote Dev, Colors has devised a 360-degree integrated marketing campaign involving ATL and BTL activities across mediums like print, television, cinema, radio and OOH. An elaborate digital plan has also been designed which increases direct audience engagement on social media platforms like Facebook, Twitter and Instagram.