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Colors to air singing reality show ‘Rising Star’ in early 2017

Mumbai: Hindi GEC Colors has acquired the format rights to Keshet International’s reality show ‘Rising Star’.

Colors has signed a licensing deal with the production and distribution giant Keshet International for this purpose.

Produced by Optimystix Entertainment, the singing reality show will feature live viewer engagement and is slated for an early 2017 launch. The show will offer a platform for upcoming singers from across the country to showcase their talent.

For the first time, Colors will give its viewers an opportunity to engage with the progress and build-up of the show, through its instant and live format. It will allow viewers to participate through an app in determining the contestant’s fate.

Raj Nayak, CEO, COLORSCommenting on this acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be live but will also give viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant and live. We are delighted to be collaborating with Keshet International to bring ‘Rising Star’ to India. Our channel boasts having one of the biggest consumer engagement platforms in the country, and one can assert that a format like ‘Rising Star’ couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient, but also has the ability to connect and communicate with the viewers directly.”

The ‘Rising Star’ format is created and produced by Tedy Productions and Keshet Broadcasting. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the USA, Brazil, Portugal, Argentina, China, Cambodia, Indonesia and more.

Keshet International, Head of Asia, Gary Pudney, says, “We are beyond excited about bringing Rising Star to the Indian audiences. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”