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Colors to air Nexa Iifa Awards live on 16 July at 9 am; Saif Ali Khan, Karan Johar to host
MUMBAI: Colors will air the Nexa Iifa Awards live on 16 July at 9 am, with a repeat at 6 pm. Actor Saif Ali Khan and director Karan Johar will host the show that is powered by Vivo.
Bollywood actor Varun Dhawan is all set to make his debut at the Iifa Awards with a performance and will be also be seen co-hosting a segment of the awards night.
Performances will also be given by Bollywood stars like Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon.
Colors is the broadcast partner. The title sponsor is Nexa. The brand partner is Closeup, styled by is Myntra, and the official airline partner is Air India.
Johar said, “Iifa is the most awaited international award function of the Indian film fraternity. I am excited and look forward to hosting the 18th Edition of the IIFA Weekend And Awards. New York will be spellbound with the magic of Iifa!”
Khan said, “I am happy to be back to the Iifa stage this year as I join my close friend Karan Johar to host the Iifa Awards in New York. The excitement for IIFA has been steadily growing worldwide. This year it’s going to be super fun and glamorous in every way as Karan and I are going to have lots of surprises in store for our fans internationally!”
Dhawan said, “I am absolutely excited to be a part of IIFA Awards in New York this year. I’m looking forward to join everyone and see fans at the amazing MetLife stadium. This year is truly going to be a grand celebration and I can’t wait to be there!”
Wizcraft International are the producers and creator of Iifa. Its director Andre Timmins said, “We are excited and looking forward to mark the 18th edition of events with IIFA premiering in New York. There is unprecedented hype and anticipation building across the US for the return of the Indian film fraternity this year. I am so pleased to have announced today that our hosts for NEXA IIFA Awards, powered by Vivo, are Karan Johar and Saif Ali Khan. The line-up is also being enhanced with even more star power with Varun Dhawan making his debut performance on the IIFA stage with a spectacular act and co-hosting for a special segment this year.”
Tickets can now be bought.
The popular category nominations are available for the global audience to participate in the voting process. The Iifa Global Voting went live on 20 May 2017 and will be open till 18th June. The final winners of the Iifa Awards are revealed on the night of the Awards ceremony. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious award.
Viacom18 COO Raj Nayak said, “Colors has been at the forefront of many firsts. The beginning of the year we brought to the viewer’s one of the biggest programming disrupters – a live reality show called ‘Rising Star’ and now, we bring another innovation as we gear up to beam the 18th edition of IIFA LIVE and real time to the viewers worldwide for the very first time and also internationally. No longer will the viewers have to wait to satiate their anticipation as this time they will get to see all the action unfold in actual time and in all its splendour across 140 countries. Our aim is to take IIFA to the level of the Oscars and beaming it live is a step towards that direction. I thank the entire film fraternity for their support in this endeavour of ours as we gather together to celebrate the growth and prosperity of Indian cinema.”
Maruti Suzuki executive director, marketing and sales RS Kalsi said, “We are delighted to associate with Nexa Iifa Awards 2017 for the third consecutive year. Nexa and Iifa are symbolic of breaking the status-quo and creating experiences which are new and exciting. Nexa is synonymous with offering premium experiences matched with spectacular segment defining products like S-Cross, Baleno, Ignis and Ciaz. Nexa creates moments which consumers experience just like Iifa which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage.”
Vivo India CMO Vivek Zhang said, “We are thrilled to have partnered with the most coveted platform representing Indian cinema globally. As a global smartphone brand, we constantly try to connect closely with our target audience in different parts of the country. We believe that the popularity of India International Film Awards (IIFA) is a splendid opportunity for Vivo to strengthen connect with the right audience and create a strong brand recall. Our latest offering in the Indian market is a step ahead in our endeavour to revolutionise the selfie phenomenon.”
Air India commercial director Pankaj Srivastava stated, “Both Iifa and Air India are true ambassadors of India’s rich cultural heritage and are in the business of connecting people and regions around the globe, creating bridges to enhance tourism and business opportunities at either end.”
Myntra-Jabong CEO Ananth Narayanan said, “The strong bond between Bollywood and fashion needs no foreword! An association between the nations’s leading destination for fashion online and the most awaited screen award ceremony in the country makes for an excellent combination that symbolically connects these brands with consumers. IIFA represents glamour and fashion and we are looking forward to a long-standing relationship with them as their fashion partners.”