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Colors to air ‘Chhote Miyan Dhaakad’ from 25 March
MUMBAI: Hindi GEC Colors will kick-start kids comedy show ‘Chhote Miyan Dhaakad’ from 25 March, every Saturday – Sunday, at 6 pm with a repeat telecast at 10 pm.
Produced by Endemol Shine India, ‘Chhote Miyan Dhaakad’ is said to be a battlefield of comic jibes between 12 budding comedians. Using stand-up comedy as their weapon of choice, these contestants are handpicked from across the country.
Said Colors programming head Manisha Sharma, “At Colors, we have attempted different formats within the comedy genre. This time we decided to let the children take the centerstage and show their alacrity in the art of comedy. Neha and Sohail are great with kids and we found them to be a perfect fit for the show with Bharti guiding them with her enthusiasm as an anchor.”
Ranging between 4 to 14 years of age, the up and coming comedy brigade who will compete on the Chhote Miyan Dhaakad laughter playground include Kavya Ramani (Mumbai), Agrima Dogra (Noida), Vedansh Pagare (Indore), Parth Dhamija (New Delhi), Ridhima Taneja (Ludhiana), Manav Khyali (Rajasthan), Sargam Khurana (New Delhi), Keyan Gadia (Indore), Preetjyot Singh (Ranchi), Tamanna Dipak (Assam), Divyansh Dwivedi (Ludhiana) and Tasheen Shah (Mumbai).
Said Endemol Shine India managing director & CEO Deepak Dhar, “Talent comes in many forms, shapes and sizes. The most appealing one, though, is that which resides in children. ‘Chhote MIyan Dhaakad’ puts together 12 rip-roaringly hilarious children who only strive to entertain the viewers and the judges with their performances. They are the true USP of the show; their unexploited and unadulterated talent forming the foothold for a true-blue family entertainer. With ‘Chhote Miyan Dhaakad’, we hope to create an unparalleled viewing experience which will grab audience attention and bring a smile to their faces every weekend.”
The 12 contestants are divided into three groups of four, which will not only showcase group performances but also solo acts. Joining the budding group of talent will be the host Bharti Singh, who will encourage the contestants to push the envelope with their performances. The show will be judged and mentor by Neha Dhupia and Sohail Khan.
On his role as judge, Khan comments, “Chhote Miyan Dhaakad goes where no other comedy show has gone in the past; it recognizes the talent of the younger generation and gives them the platform to entertain the entire country with their antics. The rib-tickling moments that these young crusaders have been creating during the course of the shoot makes us believe that they’re the next big thing on television. I am extremely proud to be able to partake in their journey, and commend Colors for putting the spotlight on their comic prowess. These little wonders will spin their magic and take the nation by storm!”
To promote ‘Chhote Miyan Dhaakad’, the channel has devised an extensive 360-degree integrated marketing and digital campaign whose outreach extends to various touchpoints across conventional and social media platforms.