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Colors, SheThePeople.TV to raise awareness of women’s issues
MUMBAI: Hindi GEC Colors has partnered leading digital storytelling platform for women SheThePeople.TV, which is led by journalist Shaili Chopra.
As part of this year-long association, Colors and SheThePeople.TV will collectively push for a stronger dialogue on gender challenges and a better and stronger representation of women in entertainment.
Commenting on the association, Colors CEO Raj Nayak said, “At Colors, 65% of our employee base comprises women, and they form the backbone of the organisation furthering our business goals. Through our shows like ‘Udaan’, ‘Shakti’ and ‘Devanshi’, among many others, we have always tried to put the quintessential Indian woman and her many strengths in the spotlight to transform them into effective influencers. We believe that in today’s day and age it is critical to be a driver of change, and a digital platform like SheThePeople.TV is the perfect platform for us to take this initiative further. We look forward to a nation of absolute equality and hope to contribute positively towards achieving this.”
SheThePeople.TV founder Shaili Chopra said it was an important shift to note that large platforms with tremendous viewership were sensitising themselves to championing women and contributing to the idea of gender equality.
“Entertainment plays the biggest role in influencing minds in our country and to have Colors take a lead in the effort to transform projection of women on screens is a step in the right direction. We at SheThePeople, as India’s largest digital media platform for women, are at the cusp of some real change,” she stated.