- Build 'Masjid-e-Aman' in Lucknow's Hussainabad: Shia Board proposal to SC on Ayodhya issue
- 14500 Crore From Bharat-22 Exchange Traded Fund
- SC rejects plea seeking deletion of alleged objectionable scenes from Padmavati film
Colors readies 2nd season of ‘24’ for launch in July
MUMBAI: After a hiatus of three years, Colors is bringing back the Indian adaptation of the American espionage thriller ‘24’ and is expecting to break-even from the big-ticket property.
Apart from Maruti S-Cross as the presenting sponsor for the show, Colors has lined up smartphone manufacturer Oppo as a sponsor.
“Maruti Suzuki S-Cross and Oppo Mobiles are already on board. The show has enabled us to create multiple integration opportunities for them. We expect the second season of ‘24’ to break-even but we cannot be looking at this particular series merely from a RoI (return on investment) perspective. As a leader, we have to keep raising the bar, both for others and for ourselves. We have to take these risks. We have to take that leap of faith because our idea is to change existing trends,” said Colors CEO Raj Nayak.
Colors will be premiering the show in July, but has not finalised the date of airing. The second season of ‘24’ will air on the weekends. The time slot is likely to be 9 pm.
“We have not decided on any particular date as of now. We have also not decided on which time slot to air the show,” Nayak said.
The second season of ‘24’, shot lavishly in a high-octane thriller format, has 24 episodes of one hour each and stars Anil Kapoor in the lead role.
“The first edition of ‘24’ was an unprecedented game-changer; it conquered the Indian television industry with its freshness and gripping narrative. We are in an environment where we cannot sit back and enjoy the customer’s loyalty. We need to take steps to differentiate ourselves from competition and ensure that our product has a high positioning in the viewers’ minds. The story bears terrific relevance because such situations might get real in today’s day and age. In times when terrorism is so pronounced, a bio-war is not a very far-fetched idea. As we return with the second season of the show, our challenge stands magnified. Anil Kapoor and the team have done an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel,” Nayak said at an event where the trailer of the series was unveiled.
Co-produced by Anil Kapoor Film Company and Ramesh Deo Productions India, the series has been directed by Abhinay Deo, along with Rensil D’Silva, who did the screenwriting, and Niranjan Iyengar, who wrote the dialogues.
Kapoor, actor and producer of the show, said, “We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenalin-fueled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and amping up the production scale to enhance the overall television viewing experience. Like last year, we have got on-board a stellar line-up of cast whose dedication towards the show has made this my best creation.”
As the curtains rise, it’s evident that Jai Singh Rathod (Anil Kapoor) has isolated himself from the world to become a recluse on a self-imposed exile. His dark past has made him a fugitive from justice; and while his daughter Kiran (Sapna Pabbi) supports him, his son Veer (Akshay Ajit Singh), now a part of the Intelligence Bureau, does not.
The iconic clock resets as druglord Haroon Sherchan (Sikander Kher) threatens to release a contagious airborne virus which will eradicate humanity, unless his brother Roshan (Ashish Vidyarthi) is released from prison. As radical groups and their potentially catastrophic plots unfold, the new ATU Chief – Shibani Mallick (Sakshi Tanwar) reaches out to Prime Minister Aditya Singhania (Neil Bhoopalam) to discuss preventive measures.
Confident that only Jai Singh Rathod can prevent this brutality, Aditya Singhania calls upon him to ensure that reality is restored to its proper order. Setting in motion a series of events, the one-man-army Jai Singh Rathod returns to thwart every sabotage attempt in the face of political blackmail battling an unseen enemy with a personal vendetta.
“We shot for about 190 days altogether. It was time-consuming and hectic. Besides, we had to maintain the show’s larger-than-life quality,” director Abhinay Deo said.
“Every episode is one hour long. We took one year only to write it. Then we had to rewrite it. Therefore, you can image how it must have been. Shooting an an hour-long episode was not easy. We had to shoot 24 episodes of an hour’s length. It was like shooting several movies. We shot in and around Mumbai,” said Rensil D’Silva, who wrote the series and co-directed it.
Speaking about the second season of ‘24’, Aamir Khan said, “What Anil has achieved with 24: Season 2 is absolutely phenomenal. He’s the first person in the industry to decode the fine balance between film and television audience, and their viewing needs. The second season of 24 highlights the hazards of biological warfare and medical terrorism, a concept that reminds me of my experience while shooting for Sarfarosh. Having played a cop and an outcast in my films, I know exactly how difficult it is to pull these roles off convincingly, and Anil has done a fabulous job. The rushes look really promising and I’m sure that the audience will support this new season of 24 too!”
Also read :