23 Nov 2017
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Colors’ new shows see strong debut

MUMBAI: For Hindi general entertainment channel (GEC) Colors, the week ended 7 February held a lot of promise. The launch episode of its ‘Chakravartin Ashoka Samrat’ fetched a viewership of 5.1 TVM (television viewership in millions) and a weekly average of 5.4 TVM. Its other new launch, ‘Fear Fator: Khatron Ke Khiladi’, opened with 8.6 TVM and got a reach of 22.1 million. The time spent per viewer on the show was at 29.5 minutes during the launch episode on Saturday.

Meanwhile, Colors reclaimed its second position in the Hindi GEC hierarchy, despite a drop of 23 GVM (gross television viewership in millions). In the previous week, the channel had aired the grand finale of ‘Bigg Boss – Halla Bol’, which had added 35.9 GVM to its coffers.

Zee TV, which had overtaken Colors to claim the second spot in the previous week on the back of a world TV premiere, lost 34 GVM during the week, thereby falling back to the third position. The premiere of Shah Rukh Khan-starrer ‘Happy New Year’ had fetched the channel 75.4 GVM.

Zee TV aired a repeat of ‘Happy new Year’ on Sunday, which clocked 4 TVM.

A look at other channels

Star Plus was the only gainer in Week 6 of 2015, as per TAM data (sourced from subscribers) for the Hindi-speaking markets. It added 29 GVM to its last week tally as all of its shows between 7 and 11 pm saw an increase in average viewership.

Despite suffering a drop of 28 GVM, Life OK continued to occupy the fourth spot. In the week-ago period, the channel had added 39 GVM, courtesy of ‘Life OK Screen Awards’.

SAB maintained its last week’s score and remained No. 5, while sister channel Sony Entertainment Television (SET) lost 27 GVM, to end the week at the sixth spot.

Top fiction shows

Five of the top 10 fiction shows during the week came from Star Plus. Four Star Plus shows made it to the top five. Zee TV and Colors each had two shows in the top 10 while SAB had one.

top fiction_wk6_15
Top weekend/ nonfiction shows

Colors’ ‘Khataron Ke Khiladi’ and ‘Comedy Nights with Kapil’ ruled the list with 8.6 TVM and 5.9 TVM respectively.

SET’s ‘CID’ was at the third spot with 4.6 TVM, while Zee TV’s ‘Neeli Chhatri Waale’ (4.5 TVM) and ‘Saregamapa L’il Champs’ (4.4 TVM) were respectively at the fourth and fifth spot.