- India’s top 5 OTT services saw 100% growth in monthly user base in H1 2017
- 'Peepli Live' Co-Director Mahmood Farooqui Acquitted In Rape Case
- BHU Molestation: Police Allegedly Thrash Female Students Demanding A Safe Campus
- US Supreme Court has option to duck Trump's travel ban ruling
- Karti closed many foreign accounts, shifted money: CBI
- PV Sindhu Nominated For Padma Bhushan By Sports Ministry
- Assets Worth 1.16 Crores Linked To Karti Chidambaram Are Seized
Colors’ ‘Mission Sapne 2’ launches on 17 Jan
MUMBAI: Colors is back with the second season of ‘Mission Sapne’. Starting 17 January, the show will air every Sunday at 11 am, providing dramatic entertainment with a strong social message.
The show will see entertainers from different industries willingly live the common man’s professional life for a day.
Colors CEO Raj Nayak said, “Following a stupendous response to the first season of ‘Mission Sapne’, it is time to charge ahead with an all-new set of celebrities who have displayed extraordinary passion and commitment towards bettering lives that deserve a helping hand. Their willingness to become a fish out of water to aid humanity sends out a strong social message, which is entirely in sync with Colors’ mantra of providing dramatic entertainment avenues to viewers. We would like to express our gratitude to the entertainment industry for extending their pro-bono support, standing up for humanity, and elevating the show’s impact on deserving lives manifold. With ‘Mission Sapne’ season 2, and ‘Chhoti Anandi’, launching on 17 January, we are looking forward to setting up a robust Sunday morning audience with content that speaks volumes through its diversity and impact.”
In the second season, Sonali Bendre will return as the host as she narrates the success stories of the one-day professional endeavours of celebrities and the person they will be supporting. Singer Sonu Nigam has adapted the title track of the show.
The celebrities taking part this season are Vidya Balan as a female porter; Arjun Kapoor as a shoe polisher; Akshay Kumar as a sugarcane juice seller; Alia Bhatt as a superhero masks seller; Sonakshi Sinha as a flower seller; Parineeti Chopra as a book seller; Manish Paul as an auto-rickshaw driver; Sonu Nigam as a puja samgri seller; Sania Mirza as a beautician; and Jimmi Shergill as a mithai seller.
The channel has roped in Idea Cellular as the associate sponsor for the show.
Colors will promote the show across platforms through an integrated marketing approach and digital initiatives.