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Colors Marathi to launch 3rd season of ‘Kon Hoeel Marathi Crorepati’ on 3 Oct; prize money raised to Rs 3 cr
MUMBAI: After taking a year’s break due to rebranding, Colors Marathi is bringing back the third season of ‘Kon Hoeel Marathi Crorepati’ (KHMC). The prize money is raised to Rs 3 crore.
The new season of KHMC, which will debut on 3 October, will have a new host in Swwapnil Joshi. The earlier seasons were hosted by Marathi actor Sachin Khedekar.
KHMC will air every Monday to Wednesday from 9 pm to 10.30 pm.
The 90-minute show will replace two of Colors Marathi’s existing properties, ‘Tujhya Vachun Karmena’ and ‘Awaaz’. This year the tagline for the show is ‘Sukhachya Shubharambh’.
Said Viacom18 Colors Marathi head Anuj Poddar, “In the first two years, ‘Kon Hoeel Marathi Crorepati’ had transformed lives – both in terms of prize money and as a format adapted for the Marathi-speaking audience. So, this year we decided to set new standards. We have increased the prize money. Also, for the first time a chat lifeline has been incorporated in the format. The Marathi audience today is brimming with infectious energy, is contemporary while being culturally disposed and is raring to embrace every opportunity at success and happiness. This year with KHMC3 we are providing a platform for all our Marathi viewers to embrace their new identity.”
Produced by Big Synergy, this season will have added features of music therapy and an astrologer.
Colors Marathi has done away with the term ‘Lock Kiya Jaye’ and will use ‘Gheu Ka Manavar’. The channel has also modified the concept of lifeline.