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Colors launches Balaji Telefilms’ ‘Meri Aashiqui Tum Se Hi’ to strengthen fiction
MUMBAI: Hindi general entertainment channel (GEC) Colors has launched a one-sided love story titled ‘Meri Aashiqui Tum Se Hi’ to strengthen its fiction line-up, which has not seen any show in the top 10 list for over eight consecutive weeks now.
Produced by Ekta Kapoor’s Balaji Telefilms, the show will premiere on 24 June and air at 10 pm from Monday to Friday replacing ‘Uttaran’.
Colors weekday programming head Prashant Bhatt said, “‘With Meri Aashiqui Tum Se Hi’, we are looking forward to extending the love story offerings on Colors. We are happy to collaborate with Ekta Kapoor yet again to put forth a refreshing and unexplored love story. We hope our viewers will revel in this avant-garde story presented to them from the male protagonist’s point of view.”
Exploring the facet of unspoken love, the series walks the thin line between loyalty, friendship and love. It addresses the anguish of one-sided love, narrated from the male protagonist’s point of view.
Set in present-day Mumbai, the show presents the story of close friends Ranveer (Shakti Arora) and Ishaani (Radhika Madan). It showcases the values of a big fat Gujarati family as it traces the journey of Ranveer whose amorous friendship with Ishaani becomes a painful point in his life, as he finds himself unable to confess his undying love for her.
Balaji Telefilms joint managing director and creative director Ekta Kapoor added, “The USP of the show is the emotional journey that the audiences will trace with Ranveer, as his feelings for Ishaani pull at their heartstrings and resonate the empathy that comes with a love that can never be his. Every actor in the show has been carefully chosen for the character they will be portraying, making them the perfect fit as they play crucial roles in taking the storyline forward. Our characters are relatable and if viewers are able to feel the pain that Ranveer feels every time his heart breaks a little more, it will be an ultimate win for us.”
Supporting the lead pair is a star-studded cast which includes veteran actor Sarita Joshi as Ishaani’s tyrant grandmother together with Gauri Pradhan-Tejwani who is making a comeback on television after a gap of five and a half years with this show as Falguni. She will be seen in a new avatar as Ishaani’s mother. Completing the family portrait is theatre actor Prithvi Sankala as Ishaani’s father, along with actor-writer Shahab Khan as Ranveer’s father.