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Colors’ ‘Karmphal Data Shani’ enters top 5 programmes for first time
MUMBAI: The past few months have seen Hindi general entertainment channels (GECs) launch several fiction and non-fiction programmes exploring various new topics. One of these new fiction shows, the mythological series ‘Karmphal Data Shani’ on Colors, has seen some success.
As evident from BARC India ratings for Week 6, ‘Karmphal Data Shani’ entered the list of the top 5 most-watched programmes in urban Hindi-speaking market (HSM) with 5,896,000 impressions for the week ended 10 February. Colors had two shows, ‘Naagin 2’, ‘Shakti – Astitva Ke Ehsaas Ki’ and ‘Shani’, on the toppers’ list in Week 6 in urban HSM.
Since its launch on 7 November last year, this has been the mythological series’ first appearance on the most-watched programmes’ list. Produced by Siddharth Tewary and Swastik Productions, the show seeks to clear all misconceptions about Lord Shani by revealing his true nature to those who have grown up fearing him.
The unexplored story of the feared god, mated with good casting, writing, set designing and VFX, is thought to have helped ‘Karmphal Data Shani’ garner eyeballs. With ‘Naagin’ and ‘Shani’, Colors has proved its prowess in offering good VFX-laden content.
On the non-fiction side, there has been a sort of influx of singing reality shows with every major Hindi GEC introducing its own format.
In its launch week, ‘Indian Idol’ (SET) had acquired 8.5 million impressions, followed by ‘Dil Hai Hindustani’ (Star Plus) with 8 million impressions and ‘The Voice India’ (&TV) with 3.2 million impressions, according to BARC data for HSM, 4+.
The launch of ‘Rising Star’ on Colors has only intensified the competition between these newly launched non-fiction shows. Touted as India’s first live singing reality show, ‘Rising Star’ has acquired 6.9 million impressions in its debut week (HSM, 4+). Considering the complexity of the show and the viewers’ unfamiliarity with the format, the ratings the show has mustered for itself could be somewhat satisfying.