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Colors Infinity to launch on 31 July

MUMBAI: English entertainment channel Colors Infinity will launch on 31 July.

Colors Infinity will be available across all major DTH and digital cable platforms in SD as well as 1080p HD format with Dolby 5.1 surround sound.

When it launches in SD and in HD, the Viacom18 channel will follow a Monday–Sunday strategy for primetime. In addition, it will air three episodes of shows back to back at primetime.

Colors Infinity defines its primetime as 8 pm–12 midnight.

The channel has colors-infinity-1signed multi-year deals with major Hollywood studios and acquired 2,000 hours of new content. This pipeline will keep increasing.

Colors Infinity will showcase content from Warner Bros, NBC Universal, 21st Century Fox, Lionsgate, Sony Pictures, Endemol Shine Group, BBC Production and MGM. Besides, the channel will have content from a host of other independent content producers.

The channel’s content is co-curated by Karan Johar and Alia Bhatt.

The launch line-up of the channel has some of the most widely acclaimed international television series including ‘Better Call Saul’, ‘The Flash’, ‘Orange Is The New Black’, ‘Fargo’, ‘The Big C’ and ‘My Kitchen Rules’.

Schedule

Monday 8:00 PM My Kitchen Rules
9:00 PM Flash (Season 1)
Tuesday 8:00 PM My Kitchen Rules
9:00 PM The Musketeers (Seasons 1 &2)
Wednesday 8:00 PM My Kitchen Rules
9:00 PM Forever (Season 1)
Thursday 8:00 PM My Kitchen Rules
9:00 PM The Big C (Seasons 1 to 4)
Friday 8:00 PM My Kitchen Rules
9:00 PM Orange Is The New Black (Seasons 1 to 3)
Saturday 8:00 PM My Kitchen Rules
9:00 PM Better Call Saul (Season 1)
Sunday 8:00 PM My Kitchen Rules
9:00 PM Fargo (Season 1)

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