21 Sep 2017
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Colors Infinity partners Ketto to support six start-up entrepreneurs

MUMBAI: Inspired by its show ‘Shark Tank’ and the growing start-up movement in India, English general entertainment channel Colors Infinity has partnered with Ketto, a popular crowdfunding platform, to support six passionate entrepreneurs raise funds for their start-up initiatives.

Through the partnership, the channel will provide six entrepreneurs a platform to help them reach their business goals through a digital campaign – Pitch Please. Colors Infinity has created a series of videos with the selected entrepreneurs that will be published across the digital network of the channel, enabling them to garner financial support and visibility for their unique business ventures.

Viacom18 English Entertainment head of marketing Sabrina Dsouza said, “Since inception, Colors Infinity has continually been involved in innovative yet meaningful initiatives. The Pitch Please initiative will create a unique platform for six aspiring and zealous businesses to reach their goals, and we’re proud to be associated with Ketto to help these entrepreneurs in their mission.”

The six businesses shortlisted for this unique fundraising initiative are Spartan Nutrition, CandySkin, Indie By Mahersoft,  UrbnFeet, RayBaby and Ambee.

Ketto founder Varun Seth shared, “Ketto was born out of a belief to enable visionaries achieve their goals and create a change. This association with Colors Infinity is a step in that direction, and our combined efforts aims at enabling six entrepreneurs reach their goals, and eventually inspire many more businesses.”

‘Shark Tank’ airs exclusively on Colors Infinity in India and is widely considered as an inspiration and guide for aspiring start-up businesses across the globe.

Details of the six shortlisted initiatives:

Spartan Nutrition

Established in early 2016 with the sole purpose to give a healthy lifestyle to individuals, Spartan Nutrition is a comprehensive line of powders, bars, tablets, capsules and ready to drink products.


An Indian E-commerce Lingerie brand, founded by Richa Vipan Kalra and Riya Vipan Kalra, that vows to bring luxurious, stylish and sensuous lingerie to the Indian women. CandySkin stands for comfort and luxury at its finest.

Indie By Mahersoft

This seamless 3D printing machine is founded by, Mohammed Khorakiwala.

Maher Soft is from the house of Akbarallys and Wockhardt as Khorakiwala combines the engineering and marketing knowledge from his experience at both the organisations to bring this one of its kind technology for consumers.


Brainchild and maiden project of Sagar Gulati and Shivam Garg, the idea of UrbnFeet is to have a shoe that won’t get wet, won’t get dirty and look good.


Created by 3 engineers who are highly qualified baby-sitters for friends and family for the past 10 years, RayBay has the aim to provide a baby monitor that is better than everything else in the market in terms of design and accuracy and functionality.


Ambee is a small, light-weight wearable that includes a HVOC (Highly volatile Organic components) sensor, air quality sensor, CO2 sensor, pedometer, heart pulse rate sensor along with temperature and humidity. This device senses harmful elements in the air and always keeps you connected to your child’s ambience.