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Colors Infinity announces ‘Shark Tank’ initiative

MUMBAI: The action has heightened in March on Colors Infinity with the seventh season of ‘Shark Tank’.

Following the premiere of the most-watched show on Colors Infinity, the channel has embarked on a 360-degree marketing campaign to promote the latest season of the show.

Colors Infinity has partnered several forums such as LetsIgnite, a US–India start-up forum, to connect and communicate directly with budding entrepreneurs and venture capitalists through #SharkTankInspired. In a marketing coup, the channel has also tied up with Nasscom initiative InnoTrek 2017 to fund deserving Indian start-ups, giving them an opportunity of a lifetime to visit and interact with the bigwigs of Silicon Valley like Google, Microsoft, Facebook, LinkedIn, Snapchat, AirBnB and many more. The winners will attend workshops, expert roundtables, corporate tours and networking sessions with many successful entrepreneurs from emerging unicorns.

The channel has also roped in a co-working office space provider, Awfis, as a strategic partner. Helping young and inexperienced entrepreneurs polish themselves and be ‘Pitch Ready’, Colors Infinity, in association with Forbes India, will run a digital contest that gives select lucky winners not only a makeover by Jean Claude Biguine and a gift hamper from Herringbone and Sui but also a tête-à-tête with acclaimed venture capitalists.

Extending the on-ground connect, Colors Infinity has strategically partnered the Indian Institute of Management – Bangalore, along with other top B-schools, to host a Shark Tank workshop series to incubate and train budding entrepreneurs from across the country.

Commenting on the marketing plan for ‘Shark Tank’, Viacom18 English entertainment, head of marketing, Sabrina D’souza said, “Our proposition at Colors Infinity has always been disruptive and the promotional campaigns have added a great deal to our unique programme offerings. We strive towards meaningful and relevant conversations to appeal to our target audience. With the booming start-up culture aided by the Make-in-India initiative, a show like ‘Shark Tank’ has rightfully caught the fancy of Indian television audiences. Our marketing partnerships and associations are a small step forward, towards galvanising the Indian entrepreneurs further.”

An extensive consumer outreach programme has also been rolled out across 300+ premium outlets such as Café Coffee Day, Gold’s Gym, Jean Claude Biguine, Mad Over Donuts, to name a few. The campaign also includes over 25 high-impact outdoor sites in Mumbai, Delhi and Bangalore, as well as strategic radio partnership in Mumbai, Delhi, Bangalore and Chennai.

Returning on Seasons 7 and 8 of the show, Sharks Kevin O’Leary, Mark Cuban, Daymond John, Barbara Corcoran, Lori Greiner and Robert Herjavec will be joined by Guest Sharks actor-investor Ashton Kutcher and venture capitalists, Chris Sacca and Troy Carter. With the previous seasons of the show being among the most-watched on the channel, ‘Shark Tank’ returns with an even more entertaining double-season on Weekdays at 9 pm.

The seventh and eighth seasons of ‘Shark Tank’ air every Monday to Friday at 9 pm on Colors Infinity.