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Colors Infinity and Vh1 to launch homegrown celebrity talk show ‘Born Stylish’
MUMBAI: Alcohol brand Grey Goose has partnered with Viacom18’s English entertainment channels Colors Infinity and Vh1 for a new series titled ‘Born Stylish’.
The homegrown celebrity talk show dedicated to fashion and style will premiere on Saturday, 28 November at 8:30 pm on Colors Infinity and Vh1 simultaneously.
Viewers will watch Bollywood style icons like Akshay Kumar, Sonakshi Sinha and Anil Kapoor spill the beans on their evolution of style through the years. Additionally, there will also be international fashion pioneers like Jean Paul Gaultier, Anna Zegna of the Ermenegildo Zegna family, Massimiliano Giornetti of Salvatore Ferragamo and more, interacting with the host and ace designer Pria Kataaria Puri.
Viacom18 EVP and head of English and youth entertainment Ferzad Palia said, “Keeping in sync with the disruptive programming of Colors Infinity, we are elated to present yet another differentiated show. It’s a perfect fit in the edgy line-up of international shows and awards that air on Vh1 as well. ‘Born Stylish’ marks another leap forward in English entertainment as our first ever home grown celebrity talk show dedicated to fashion and style of international standards.”
Each episode will have a specific theme suited to the celebrity guest who will be talking about their style quotient and how it has grown, both on and off-screen. In addition, there will be exclusive interviews with global fashion stalwarts, style tips from Puri and rapid fire questions; all of this packed into a half-hour episode.
Bacardi India and Southeast Asia director marketing Manish Seth, “Grey Goose, a global luxury icon, has always been at the forefront of fashion and style. In India, we’ve been celebrating style since inception. Taking this legacy forward, we are elated to announce our association with Viacom18 for the launch of ‘Born Stylish’, a series which synergises with the identity of ‘Grey Goose’. Grey Goose epitomises style and this association symbolises our appreciation for the best in style.”
Produced by Pramod Films, Ra Luxury and Zeus Selling Solutions, ‘Born Stylish’ will create a platform to showcase what it takes to make a celebrity as stylish as they are, both on and off screen.
Pramod Films producer Prateek Chakravorty stated, “It has been an exciting journey, from inception to execution, of this avant-garde concept. And now that it is finally ready to hit television screens I am certain it will create a milestone in the genre of chat shows.”
RA Luxury producer Pratik Laxmi added, “The concept is entirely novel and no one has attempted to bridge the gap between national and international fashion before. We are sure viewers will gain a unique perspective on style with this show.”