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Colors extends ‘Comedy Nights’ franchise to double comic quotient
MUMBAI: Colors is extending the ‘Comedy Nights’ franchise to double the comic quotient on the channel with a new show ‘Comedy Nights Bachao’.
Exploring more genres of comedy and entertainment, Colors has created a comedy band for viewers on weekends.
Launching on 5 September, ‘Comedy Nights Bachao’ will air on Saturdays at 10 pm. On Sundays, viewers will continue to get ‘Comedy Nights with Kapil’ at the same time slot.
Building on the genre of ‘insult comedy’, ‘Comedy Nights Bachao’ will take jibes at famous and infamous celebrity guests at the hands of actor-comedian jodis through acid-tongued humour.
Colors CEO Raj Nayak said, “They say comedy is a serious business and we have realized it is indeed a serious one. As a progressive channel we keep a tab on the evolving taste of our viewers and thus have identified the various elements of hilarity that makes them tick.Through Comedy Nights Bachao, we are foraying into a new genre of comedy which is getting extremely popular. We are thankful to all the guests who have been sporty enough to participate in the show and laugh at themselves without bothering about their public image. With this new brand of humor, we hope to redefine the comedy genre altogether. The laughter quotient will just double up now on Colors with Comedy Nights Bachao and Comedy Nights With Kapil.”
Produced by Optimystix, the funny panel of comic assassins are teamed together as five jodis. They are Krushna Abhishek, Sudesh Lahiri and Sara Khan; Bharti Singh, Karan Wahi and Pritam Singh; Anita Hassanandani and Mubeen; Shruti Seth and Shakeel Siddiqui; and Pooja Bose and Naseem Vicky.
Every week, the show will bring together celebrity guests whose feelings and personality traits will be ripped apart through tongue-in-cheek punch-lines poking fun at their personal lives and public image.
Colors programming head Manisha Sharma said, “Comedy as a genre has yet to be exploited to its full potential in India, and a new brand of comedy is the need of the hour.There is a whole new rapidly-developing genre of insult comedy which has been grabbing eyeballs lately.Through Comedy Nights Bachao, we are looking forward to curate a daring enterprise adding a new dimension of wit. We will be putting an eclectic mix of celebrity guests in the spotlight as actor-comedian jodis target them with carefully put together comic gags while raising the laughter quotient on a weekly basis.”
Optimystix Entertainment India producer Vipul D Shah added, “Distinctive and sustained comedy is our strength at Optimystix. Comedy Nights Bachao is a unique show and will prove to be an extremely entertaining one. With a huge platform like Colors, we feel this genre of comedy will get its apt viewers.”
The channel has lined up ATL and BTL activities in all key markets for the promotion of the show.
The digital activities will primarily revolve around the subjects ‘Bachao’ and ‘Bajao’. On Twitter, viewers will be asked to share mean jokes about the hosts of the show. The best jokes will be then recorded in a one minute video and posted on Facebook.
Viewers will also be asked to send in their innovative ideas of welcoming and handling unwanted guest with the hashtag #MehmaanNawazi.
Meanwhile, on the Dubsmash app, a section of famous insult dialogues from Bollywood/Hollywood movies will be created, which the users can use to bajao someone.
After the celebrity guests have been bajao-ed by the comedians on-air, the audience will be given a chance to add to it on Twitter via the hashtag #JalePeNamak.
On Instagram, users will be asked to send in their own original ‘insult’ for a celebrity.