14 Dec 2017
Live Post
ACT Fibernet rolls-out 1 Gbps plan in Bengaluru after Hyderabad
Vishnu Shankar takes charge as &TV business head
Unitech Shares Plunge 13% As Supreme Court Stays NCLT Order
Tax department probes unregulated bitcoin exchanges after valuations jump
Coal scam: Fmr Jharkhand CM Madhu Koda, Fmr coal Secy held guilty
Deadline for linking PAN with Aadhaar was extended to March 31, 2018

Colors brings in second weekend fiction finite series with ‘Naagin’

MUMBAI: After the success of ‘24’ season 1, Colors is now all set to launch ‘Naagin’, its second offering within the fiction finite series space airing on weekends.

Naagin Marketing Creative (1)As reported first by TelevisionPost.com, the mystic thriller ‘Naagin’ will premiere on 1 November, and will air on weekends at 8 pm. It will replace the second season of the on-going talk show ‘The Anupam Kher Show – Kucch Bhi Ho Sakta Hai’.

Produced by Balaji Telefilms, ‘Naagin’ is a saga of love and revenge. The finite series will bring alive the folklore of Icchadhari Naagin on the channel. A dramatically obsessive love story of reincarnation leafing through various layers of buried sentiments, the show stars Arjun Bijlani, Mouni Roy, Adaa Khan and Sudha Chandran. It highlights a shape-shifting snake having the power to become a human; she can be anybody she wants all in the name of revenge.

Colors programming head Manisha Sharma said, “After the success of ‘24 Season 1’, ‘Naagin’ is our second offering within the fiction finite series space airing on weekends. ‘Naagin’ is a mystical thriller incorporating a dramatic twist at every corner to add an element of thrill and excitement which will keep viewers engaged. The show is a testimony of Ekta Kapoor and Balaji Telefilms’ conviction towards providing quality entertainment avenues for viewers through new and innovative concepts that appeal to viewers visually and in terms of its narrative.”

Naagin Marketing CreativeSet against the backdrop of Rajasthan, ‘Naagin’ will feature VFX effects offering a film-like experience. The musical score of the show will add to the viewing experience as Colors recreates the song ‘Tere Sang Pyaar Main Nahi Todna’ through a new-age adaptation.

Balaji Telefilms Jt MD Ekta Kapoor said, “At Balaji, we have always believed in experimenting with different concepts while bringing in some variety for our viewers. The concept of ‘Naagin’ is something that we, at Balaji, have never explored in the past; it is a completely new facet of love stories that transcends into the mystique of the unknown. With intense focus on different elements like characterization, scripting, visual appeal, we have amped up the production value to make it a winning proposition on the small screen. Putting together an hour-long proposition requires additional investment in terms of story development and high-end technology, and we are looking forward to presenting an all-round offering to Colors’ viewers.”

‘Naagin’ delves into the life of a ambitious business tycoon, Ritik Raheja (Bijlani) who believes that love and religion are distractions as they make you weak. But his beliefs are challenged when he comes face-to-face with Shivanya (Mouni Roy). While Ritik is enamoured by her simplicity, Shivanya is stuck between two extreme emotions love and vengeance. Shivanya’s friend, Sesa (Adaa Khan) is her support system, but she has an ulterior motive that no one knows about. The constant conflict between love and revenge drive these protagonists together as their lives clash in a coming together of their past histories. Beginning her journey on a conniving note, the story takes a U-turn when she falls in love with her enemy, making it difficult for her to achieve her target.

In addition to the aforementioned cast, the show will also star Manish Khanna as Ankush Raheja (Ritik’s father), Sarika Raina as Amrita Raheja (Ritik’s sister), Gunjan Walia as Chayya Raheja (Ritik’s cousin) and Swati Jain as Divya Raheja (Ritik’s cousin) among others.

Also read: