18 Dec 2017
Live Post
Dish TV-Videocon d2h merger deal concludes as MIB grants approval
Airtel Blocked From Aadhaar Platform After Being Accused Of Misusing Data
Railways mulling installation of CCTV cameras inside trains
Interpol denies India's request for red corner notice against Zakir Naik, cites lack of evidence as reason
The Rebooting Of Rahul Gandhi, 49th Congress President

Colors’ ‘Balika Vadhu’ becomes longest-running daily drama on Indian TV

MUMBAI: Breaking the record set by ‘Kyunki Saas Bhi Kabhi Bahu Thi’ of 1,833 episodes, Hindi GEC Colors’ flagship drama ‘Balika Vadhu’ has become the longest-running daily drama on Indian television with 1,834 episodes and running.

The story will now come full circle as an 11-year leap sets the stage for a new era led by Anandi’s daughter, Nimboli, whose lost childhood is shrouded by the travails of being a child bride. Starting today, the new chapter on the show will weave a tale of destinies caught in the web of child marriage, airing at 8 pm from Monday to Saturday.

balika-vadhu-hindi-serial-2013

Raj Nayak, CEO, COLORSColors CEO Raj Nayak said, “The success of ‘Balika Vadhu’ is synonymous with our success as an entertainment channel because it becomes a key identifier for our offerings to viewers. Over the years, ‘Balika Vadhu’ has become a global phenomenon through characters that resonate with viewers across the world. As we now enter a new phase on the show, with the promise to showcase newer entertainment avenues, we are proud to celebrate the milestone of being the longest-running fiction drama on Indian television.”

‘Balika Vadhu’ will now highlight the life of Anandi’s daughter Nimboli, who, unknown to her mother, has been subjected to a thali wedding when kidnapped as an infant. A single mother and widow, Anandi’s heart cries out for her missing daughter. However, she eventually finds solace in her work as an activist for wronged women. Even as Anandi’s yearning for her daughter continues to grow over the years, Nandini is rechristened Nimboli by her tough-to-please in-laws who consider her as bitter as the fruit of a neem tree.

Manisha Sharma, Weekend Programming Head, COLORSColors programming head Manisha Sharma added, “After entertaining viewers through a record-breaking number of episodes, ‘Balika Vadhu’ is now ready for a brand new chapter to unfurl in the lives of Anandi and her children. The unpredictable journey peppered by sharp twists in Anandi’s journey has enabled us to deliver meaningful content to our viewers every single day. Over the past seven years, we have not only showcased the story of a child bride, but also touched on various issues such as adult education, widow remarriage, adoption, and many more which have established Anandi as the face of change.”

Eleven-year-old Baroda girl Gracy Goswami will portray the character of young Nimboli.

Sunjoy Wadhwa

Sphere Origins producer Sunjoy Waddhwa said, “When we launched ‘Balika Vadhu’, little did we know that the show would become a phenomenon and change the face of Indian television. It is extremely satisfying for us to see the show’s popularity soar as ‘Balika Vadhu’ becomes the longest-running drama on television. ‘Balika Vadhu’ has been a beacon of change in the society and we hope that the fresh perspective through the eyes of Nimboli will continue to find mass appeal among viewers across the country.”

Nimboli’s (Gracy Goswami) story will be supported by a posse of fresh characters including Nimboli’s husband Kundan (Sparsh Srivastav), her confidante Mangala Devi (Rajeshwari Sachdev), father-in-law Akheraj Singh (Sunil Singh), mother-in-law Harkhi Devi (Rudrakshi Gupta), Akheraj’s older daughter Naini (Farah Hussain), and Shivam (Viren Varzani) as her distanced twin brother, to name just a few.