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Colors adds 50 mn+ GVMs to reclaim third spot

MUMBAI: The third spot in the Hindi GEC hierarchy is seeing a see-saw battle between Colors and Life OK, week-on-week.

After ranking fourth for one more week, Colors has once again bounced back to No. 3 in the week ended 26 July, this time with the addition of over 50 million GVMs (gross television viewership in millions).

In terms of viewership, the Viacom18 channel was the biggest gainer during the week, while genre leader Star Plus witnessed a marginal dip.

As per TAM data (sourced from subscribers) for Week 30 for the Hindi-speaking markets, Sony Entertainment Television (SET) and SAB also managed to add small numbers to their last week’s scorecards.

Tam_wk30

The 40-minute debut episode of Colors’ new show ‘Shastri Sisters’ (Mon–Fri 7 pm) clocked 2.6 million TVTs. The show’s first-week average viewership remained 1.9 million.

Another much-anticipated show, ‘Laut Aao Trisha’ (Mon–Fri 10 pm), made a one-hour debut, fetching a viewership of 2.5 million. The weekly average viewership of the show stood at 2.2 million.

Top 10 fiction shows

The list saw six shows from Star Plus (‘Diya Aur Baati Hum’, ‘Mahabharat’, ‘Yeh Rishta Kya Kehlata Hai’, ‘Saathiya’,’ Yeh Hai Mohabbatein’ and ‘Veera’), while Zee TV continued to have three shows (‘Jodha Akbar’, Kumkum Bhagya’ and ‘Qubool Hai’). SAB had one, ‘Tarak Mehta Ka Ooltah Chashma’.

No shows from Colors, Life OK or SET could feature in the list.

Top 10 non-fiction shows

Colors’ ‘Comedy Nights With Kapil’ and ‘Jhalak Dikhhla Jaa’ were the top two non-fiction shows during the week, followed by SET’s ‘CID’, Life OK’s ‘Savdhaan India’ and Zee TV’s ‘India’s Best Cine Stars Ki Khoj’.

Top10_wk30

Time spent per viewer

Star Plus’ TSV remained constant at 181 minutes, while Zee TV’s dipped marginally to 120 minutes (from 123 minutes). Colors’ TSV was at 109 minutes (from 99 minutes), followed by SAB’s 102 minutes (vis-à-vis 94 minutes last week), Life OK’s 99 minutes (from 100 minutes), and Zindagi’s 24 minutes (from 27 minutes).