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CNN ranks No. 1 in Ipsos Affluent Global Survey
MUMBAI: News broadcaster CNN has announced that the latest global data from Ipsos reaffirms its leadership in international news across Europe, Middle East, Africa, Asia Pacific and Latin America.
The Ipsos Affluent Survey Global finds that CNN reaches 36% of affluent audiences across the world every month via TV and digital. This puts CNN in a dominant leadership position—with a third bigger audience than the BBC (27% reach) and even further ahead of other outlets such as Sky News (24% reach), Euronews (20%) and Al Jazeera English (10%). CNN is also well ahead of business news brands such as Bloomberg (15% reach) and CNBC (14%).
A separate study, The Ipsos Affluent Survey Asia Pacific, shows CNN’s continued leadership in that region with 36% monthly reach via TV and digital. This CNN said is well ahead of the BBC (27% reach), Bloomberg (17%), Time (17%) and CNBC (16%). CNN’s performance in Asia Pacific compared to a 35% reach for the same period in 2015, with growth driven by an 18% increase in digital reach.
“For decades now, CNN has been the news and information source that audiences all over the world turn to for impartial and accurate news and information. As we continue to invest in content and platforms, these survey figures show the unrivalled scale of our brand and a combination of TV and digital that reaches more audiences than anyone else,” said CNN International commercial president Rani Raad.
“There are so many remarkable stories unfolding around the world right now. We live in extraordinary times, and it’s clear that audiences turn to CNN above all others to make sense of them,” said CNN International executive VP and MD Tony Maddox.
Both surveys also show CNN as No. 1 in reaching key audience demographics such as frequent business travellers (64% reach in global survey, 64% in Asia Pacific), influential opinion leaders (58%, 61%), C-Suites (53%, 50%), business decision-makers (48%, 46%) and luxury consumers (45% in Asia Pacific).