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Cartoon Network Enterprises to be Warner Bros’ L&M partner in India and 3 neighbouring countries

MUMBAI: Turner’s Cartoon Network Enterprises (CNE, licensing and merchandising division) has been appointed as the consumer products licensing representative for Warner Bros. Consumer Products (WBCP) in India, Bangladesh, Pakistan and Sri Lanka.

The licensing agent for Bangladesh is Enroute International Limited.

Warner Bros Consumer Products MD Greater China, Southeast Asia and India Bianca Lee said, “Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region. This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial.”

In the four Asian markets, WBCP’s portfolio will be represented by CNE, consisting of films, television series, animated programmes and more. This includes brands including DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter and The Hobbit Trilogy, among others.

Turner Asia Pacific president Ricky Ow said, “This association embodies the spirit of collaboration within Time Warner and leverages our combined organisation’s strengths. We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities.”

The spectrum of WBCP’s licensing categories includes apparel, accessories, publishing, stationery, toys, gifts, novelties, as well as branded foods, personal care products and licensed advertising promotions as key categories in the region.

CNE boasts of a strong licensing portfolio in South Asia, with a network of 76 partners across India, Pakistan, Bangladesh and Sri Lanka, with footprints in traditional retail, modern trade and e-commerce.