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Bindass partners MICA for 2nd Dreamstart initiative

MUMBAI: Youth general entertainment channel Bindass is back with the second edition of its ‘Dreamstart’ initiative, aiming to provide the youth a jump-start in their careers. The second year of the brand initiative sees the channel tying up with management school MICA in Ahmedabad.

Launched in December 2013, the initiative is aimed at providing an opportunity for a few youngsters to get a leg-up in their dream career. The first edition saw Renee Verma being the chosen one for a three-month internship at the network’s movie studio arm UTV Motion Pictures.

“The first edition inspired a bunch of people. We got good feedback from consumers on this aspect that fuels the brains of the youth. The initiative was driven by the understanding that what matters to the youth besides relationships is their career, which they are pretty serious about. And that is when we thought of creating an opportunity for the youth to kick-start their career,” said Disney India media networks VP and head of content and communication Vijay Subramaniam.

The second edition, which has kicked off recently, sees Bindass tie up with MICA to offer an all-expenses-paid one-month special course titled ‘Crafting Creative Communication’ at the institute. The course will be conducted from 15 June to 15 July, and only 10 selected participants will get the chance to attend the course.

Featuring an elaborate selection process, it will see students from over 400 colleges across India vying to be selected. The programme will see several shortlisting rounds from writing, projects, group discussions and more.

Following the initial shortlists, the selected students will be interviewed by a panel of MICA professors who will then select the final 10 candidates who will join the course. The winners will be announced by mid-May.

“We are helping young adults make an investment in themselves. We wanted to select a partner who can take this further to a group rather than just an individual,” Subramaniam added.

Bindass is promoting the initiative through social media conversations, TV spots and college contact programmes. Registrations have opened and will continue till the end of January 2015.