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‘Bigg Boss 10’ to let commoners into the house, says Colors
MUMBAI: As the ninth season of ‘Bigg Boss’ draws to an end, Hindi GEC Colors has already started preparing for the next season.
The channel has revealed that the 10th season of ‘Bigg Boss’ will open its gates to the public as contestants in its house.
For the past nine seasons, Bigg Boss has housed celebrities of all sorts—the hugely popular ones and even the lesser-known ones, the desis and the firangs, the boisterous and the demure, the quirky and the typical. But now, for the first time, a few contestants would be selected from the common public, who will get an opportunity to taste the life of a Bigg Boss contestant, staying in confinement for over 100 days along with some celebrities.
Colors CEO Raj Nayak commented, “’Bigg Boss’ as a show is like a study in human psychology. One can learn so much about human behaviour through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, home-maker, taxi-driver, coolie, from any domain, any socio-economic background, have any calibre, if you think you are an entertainer, then this is the break that you have been looking for.”
So, as the channel gears up for the casting, interested participants can upload their videos at www.colorstv.com/biggbossentry. The three-minute video should showcase a trait of the participant that will make them eligible for the show. The entries will open on 23 January and will be accepted until 31 May. The audition and the shortlisting process will start thereafter.
“Every year we receive thousands of emails, SMS texts, etc. enquiring about ways to enter the show. Finally, the day has arrived. Hope the fans and avid viewers make full use of this opening,” Nayak said.
The channel is also planning an all-out promotional blitzkrieg to excite the masses to participate in the show. The 360-degree campaign will include high-decibel on-air promos, radio promotions and outdoor.
The team will go to the length and breadth of the country in search of the most eligible contenders for the show.
Viewers can see the on-air integration of this announcement in the grand finale of ‘Bigg Boss Nau’ at 9 pm on 23 January.