22 Sep 2017
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Big Magic looks to revamp content line-up; to focus on non-fiction

MUMBAI: Having turned into a pay channel recently, Reliance Broadcast Network Ltd’s Hindi comedy entertainment channel Big Magic is now looking to revamp its content line-up to complement its new look and strategy.

The channel has recently made new appointments in the programming department, and the focus now is on non-fiction comedy shows that will be integrated with the group’s radio network Big FM.

BIG MAGIC New LogoBig Magic creative director Bimal Unnikrishnan told TelevisionPost.com, “We are in the process of creating a lot of unscripted non-fiction shows in the comedy space because we believe that there is an opportunity and we would like to give our comedy content a more contemporary and topical feel. Non-fiction as a genre helps us to actually integrate topicality into our content very easily as compared to fiction and that is one of the reasons we are revamping the line-up and are in the process of launching a whole bunch of new shows around topical contemporary subjects and insights.”

Among the new launches is ‘Fakebook with Kavita’, which is a satirical take on everyday issues and the hypocrisy in people. The show launches 19 October, and will air from Monday to Tuesday at 9 pm.

As part of the integration, the show will also air on Big FM from Monday to Thursday, from 9 to 11 pm.

Fakebook with kavitaThe satirical comedy series will be hosted by Kaushik, who will discuss various real-life situations and incidents with a twist of comedy. Kaushik will be seen doing sketches where her character will vary depending on situations.

‘Fakebook with Kavita’ is a gag-based show and gags are essentially an audio medium, thus enabling a seamless integration of content without having to tweak it separately for radio and television.

“Most of the programming we are doing, we see the opportunity of a seamless integration between TV and radio. So we are not doing anything especially for radio and we think radio is a medium that can present content in all genres,” he stated.

In fact, earlier the broadcast hour for the show on radio was one hour, which has now been extended to two hours.

Unnikrishnan said that since radio is essentially a music medium. 30-minute content on TV would be played across two hours on radio because it will be interspersed with music. So, it’s only 20 per cent content that is played per hour on radio. The show will air in the HSM markets, which is 36 stations of the network.

Going ahead, all the new shows from the channel will be integrated. “We see no reason why we shouldn’t leverage on the strengths of radio and vice versa.”

The next launch from the channel is a game-based reality show ‘Family Fortunes’, which is set to launch on 26 October. It will air at 8:30 pm from Monday to Thursday, while it will also be broadcast on radio from 7 to 8 pm from Monday to Friday.

Hosted by Mantra, the game show involves two families providing answers to ‘everyday questions’ that were surveyed by the public before the show to win cash prizes.

On radio, the show will aim to provide a direct entry to participants in the show by hosting a small part of the game show.

The format of the game show has been licensed from FremantleMedia, but it is being produced for the channel by SOL Productions.

For the festive season, this month the channel will launch a special property around the festivities. It will be a weekend property on Friday, which will be a 1.5 hour event from 23 October onwards.

“We will look at replacing the current shows with the new shows. Right now, we are not looking at opening up new timeslots. Currently, we have 13–15 hours of original programming per week,” Unnikrishnan mentioned.