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Big Magic launches ‘Family Fortunes’

MUMBAI: Big Magic is set to launch the Indian adaptation of British television game show ‘Family Fortunes’ based on the American game show ‘Family Feud’, which has been commissioned in over 65 other countries.

As reported earlier by TelevisionPost.com, ‘Family Fortunes’ will air on Big Magic from 26 October, every Monday to Thursday at 8:30 pm. Comedian and actor Mantra will don the hat of the host who will lend his personality and character to the show.

The show has been produced by Sol, while FremantleMedia are format owners.

Coming on board as the official radio partner, Big FM will be promoting the show through ‘Family Fortune’ hour every Monday to Friday at 7 pm across its 45 stations pan India. It will also give its listeners an opportunity to get direct entry in the game show.

Mantra said, “I am excited to be a part of ‘Family Fortunes’ and we are sure that this will be an entertaining platform for families and friends to have fun during this festive season. With the launch of ‘Family Fortunes’, we aim to bring families and friends closer. ‘Family Fortunes’ is one of the most loved and popular international game shows and we hope that we create the same magic amongst our Indian audiences, by making it more appealing and relatable.”

‘Family Fortunes’ gives participants the opportunity to win prizes by answering questions that have passed a generic survey. If their answers match with the top answers of the survey, they win points which get translated into prizes. The 30 minute game show will be divided into 3 stages – Single Money (Round 1, 2), Double Money (Round 3,4) and Big Money (Round 5) and every episode will have two teams with four members each. The teams comprise families, friends, Facebook groups, celebrities, sports teams and more.

Aiming to keep the show entertaining, Thursday nights will be a celebrity special. Celebrities with their families and friends will participate in the competition and compete against each other. The 65 part series will run for 16 weeks on the channel.

The marketing campaign will see a multi-media plan across key markets. The channel will engage with viewers and trade partners locally and nationally through multiple platforms.