17 Oct 2017
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Big Magic Ganga launches ‘Rasoi Ki Rani’

MUMBAI: Big Magic Ganga, the regional channel for Bihar, Jharkhand and Purvanchal, has launched ‘Rasoi Ki Rani: Jeetein Sitaron Ka Dil’, a search for the greatest chef at home who can deliver an experience of authentic regional cuisine for celebrity guests.

Ripudaman Handa, winner of ‘MasterChef: Kitchen Ke Superstar’, will host the show. It will also include other celebrity walk-in guests.

A 90-day audition will be held to select the best candidates. Women from 16 cities of UP, Bihar, Jharkhand, Madhya Pradesh, West Bengal, and New Delhi will participate in the reality show.

‘Rasoi Ki Rani’ will have three rounds, namely ‘Interactive Game’, ‘Masala Muqabla’ and ‘Jaika E Bahar’. Eighteen winners will be chosen as part of the audition process, out of which four will reach the grand finale.

Big Magic Ganga SVP TV programming Partha Dey said, “The new season of ‘Rasoi Ki Rani: Jeetein Sitaron Ka Dil’ is an addition to the already established and immensely popular property. With every new season, our aim is to raise the bar in terms of engagement level with the audience and providing them with lots of entertainment. We are delighted to have Ripudaman Handa, winner of ‘MasterChef – Kitchen Ke Superstar’ as the host and are certain that he will add a lot of credibility to the show with his vast knowledge and experience. The show is extremely high on aspiration and will definitely create effective integration opportunities for our partners.”

The show will see a marketing plan across key markets, including radio promotions, activations and branding.