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BCCI awards IPL US media rights to ESPN for $12.4 mn till 2017
MUMBAI: The Board of Control for Cricket in India (BCCI) has awarded the Indian Premier League (IPL) media rights for the US market to Walt Disney-owned sportscaster ESPN.
The dominant sportscaster in the US has been awarded the rights at a total fee of $12.4 million for three years until 2017.
The BCCI had received three bids from Willow TV, Times Internet, and ESPN. Willow TV was the incumbent rights-holder for the US market.
The Marketing Committee of the BCCI had met in Chennai today to decide on the media rights of the IPL for the US region.
“We are delighted to have entered into a strategic partnership with one of the leading platforms of global sport, ESPN, which will deliver the widest possible reach ever for the Pepsi IPL in the United States,” BCCI secretary Sanjay Patel said.
Earlier, Star India subsidiary Novi Digital Entertainment had bagged certain IPL media rights for Rs 302.2 crore (Rs 3.02 billion) for three years until 2017. The reserve price for the three-year rights was Rs 120 crore (Rs 1.2 billion).
The deal included digital rights for India as well as TV and digital rights for territories like Australia, New Zealand, and Canada. It, however, did not include territories like the US and the UK.